Why do you think people buy radio space? This is to enable them to try out different forms of advertising that are different from the other modes of traditional advertising. This form of advertising allows the advertiser to reach his particular target audience in a different and innovative manner. By buying radio space he can reach out to them throughout the day or night and in short capsules of time that capture their attention and move onto something else before his attention span has dipped. Radio space at the same time offers one affordable low costs when compared to other traditional p[...]

Are you having problems getting more customers? Then why not try outdoor advertising. It is a cheap and effective way of promoting your goods or services. Unlike television commercials or print advertisement, it does not cost too much to avail of outdoor ads. Outdoor advertising is also guaranteed to reach out to a good number of individuals or consumers especially if the ad is located on a high-traffic area. Any business trying to get more customers or clients should really consider getting an outdoor advertisement. The best reason why any business should consider outdoor advertising is th[...]

Television is known as the king of media because it gets the largest chunk of advertising campaigns. Hence TV advertising space is gaining ground. Also the advertisers know that many people spend their leisure time in front of the television rather than doing other leisure activities. Televisions can en-capture the viewer’s attention because it has all the senses involved that of sight, sound and colour. Thus TV advertising space has time and again proven that it is influential on its target audience and get generate the desired results. Although it is known as the king of media it is also [...]

Media buying is an activity that requires a fair amount of research, hard work and planning before execution in the real time. Before buying media you should have clear knowledge of your target audience, consumer patterns, consumer behavior, the type of media you need to choose, along with other costs associated with media buying. Nowadays you may come across numerous media sales representatives, but just like other sales reps they can be very persuasive as they are there to generate business for them as well as their company. So instead of falling trap in their sales gimmicks, you should u[...]

Outdoor advertising is one of the very important forms of advertising today. Like the rest of the things we today to promote businesses and to build images, outdoor advertising plays a very important role in making a product successful. Outdoor advertising can be a really effective tool to achieve your targets, but for that purpose you need to you’re your outdoor advertising campaign for your product or company very carefully. There are things one must consider for outdoor advertising. Just like everything in life requires a clear plan so does the plan to go ahead with outdoor advertising. [...]

To many in the business the local radio ad is the poor cousin of the media world. It may be safe to say that people shy away from local radio ads as they are seen as old fashioned and out of date, but in truth there is more to a local radio ad than just a plug to a select few. Commercial radio is far from unpopular, and local radio is often the cornerstone of listeners choice; many local issues are taken up by local radio, and these stations tend to put across a more intelligent content than the mainstream channels. So what are the advantages of a local radio ad? Advertising is, of co[...]

Media buying is performed by seasoned advertising professionals, well-schooled in all areas of advertising and marketing options, methods and processes. The process of buying media involves many considerations, but the real issues come down to determining the purpose the advertising will serve, and understanding which media is right based on the client’s needs, budget and timeline. Advertising may be purchased for many reasons other than as a part of the business’ start-up. An advertising campaign may be implemented when the client wants to create more sales for their product line, or jump [...]

The local newspaper ad is an age old method of getting a point across, or promoting a product or service, and has many benefits that are often overlooked. For businesses whose market is primarily in a particular area, the local newspaper ad is invaluable; the local businessman who carries out local jobs is getting across to the right audience. However, it can also be of great benefit to businesses who cover a wider area, as it is often possible to insert adverts in a number of local newspapers local, that is, to many different areas. This is because many are under the umbrella of common pub[...]

It is a widely held misconception that ambient advertising is a modern phenomenon when, in fact, it has been with us since the first days of advertising. Ambient advertising is, to put it simply, a method of getting a point across using other than traditional methods, and as such is an age old method of making a point. A motorist, or pedestrian, in the early part of the 20th century would have seen many examples of ambient advertising, much as we do today: we see buses covered in billboard-style messages, whereas they would have seen handcarts and horse drawn drays with company names writte[...]

The trend for outdoor advertising stems from the age old popularity of the billboard; this form of outdoor advertising is among the most prevalent in the advertising world, and still exerts great power and presence today. Outdoor advertising  is an important part of the marketing world and comes in a number of forms, some very common and others less so. The billboard takes a simple form; generally at the roadside. It is simply a very large standing notice that presents an advert that is quite literally, impossible to miss. It is also a very strong method of promoting a brand, and can be use[...]