SMS advertising is a cost effective method of advertising with multiple benefits. It allows you to send either a handful of messages to a targeted group or send thousands to your entire list. With SMS messages being delivered on average within seven seconds of being sent they offer almost instant deliverability. They also benefit from a staggeringly high opening rate and on average are read within four minutes of receipt. They typically run off a short code and opting in and out of an SMS stream like everything else associated with SMS is instant. They have a high conversion rate and are [...]

Bluetooth advertising is a method of marketing which enables you to deliver content including coupon flyers, mobile video, audio, pictures, animated images and bar codes directly to the consumer. It is permission based advertising and requires the recipient to either accept or decline the marketing message. In order to maximise the effectiveness of your campaign you need to find a way to engage with the consumer to ensure that they turn on their Bluetooth and most importantly keep it turned on. One of the best ways in which to do this is to add a sign to your advert advising them that they are[...]