Outdoor advertising has been around for a long time and includes some new and interesting methods to deliver the message. One of the long-term products has been the billboard, but even the traditional billboard has undergone changes over the years. When outdoor sign advertising began, billboards were much smaller in size than they’ve become over the last forty years. Fixed images were either painted or posted to outdoor signs, and space sold by outdoor sign reps. Over time, outdoor signs became larger. Some signs extended beyond the frame it was designed to be placed on to offer more to [...]

With the expanse of technology, there are many options for advertising. One of the most profitable is radio advertising. While many companies have the opinion that it is difficult to find radio advertising space with popular radio broadcast stations, it is actually much easier than it seems. As a matter of fact, radio talk show hosts make it a determination of their job description to find companies who want radio advertising space on their shows. According to studies, the average radio show will last around 3 to 4 hours each day. When totaled, that is about 20 hours of material that radio [...]

The outdoor posters and signs created in the late 1800’s, evolved into what we know today as the billboard. The outdoor advertising industry was born and a new method for business owners to sell their products steadily increased by leaps and bounds. As with all change, it is not always welcome, groups such as Scenic America complained for years that the outdoor advertising industry was causing damage to scenic landscapes by clearing trees and other natural habitats to make room for what they called “visual pollution”, otherwise known as a billboard. This article will explain an attempt to r[...]

It is difficult to turn on the television without viewing a commercial. Television commercials are more than content to fill space in between shows. Companies put a lot of time and effort into investing in TV advertising space, as well as their commercials produced. Through the use of TV advertising space, companies and businesses have been able to promote new products and enhance their sales. A television advertisement produced through the help of TV advertising space is usually a commercial or a span of television programming that is paid for by an organization or company. These include c[...]

When you want to sell your products and services, you need to buy a space in a particular media to advertise your products. There are many methods of media buying that could help you get the maximum exposure for your products and services that would result in higher sales and revenues, but first of all, you need to know how the ins and outs of media buying. There are many advantages of buying a space or slot in the different forms of media, and these all carry the advantage of giving your product exposure using the strategy with the local appeal. You can buy space in a newspaper or other pr[...]

If you are considering going global with your product or company through the use of advertising, then it is vital to the progress that you seek the help of a media buying company. They have the experience needed to get the most media for your budget. The media environment is changing as the needs of companies are expanding, so it is important that those hired for media buying be creative and flexible. What is Media Buying? The basic concept of media buying is the purchase of time and space, with the use of a media source. This includes a product, a service, or a client. You can p[...]

Discounted media space is often available when a medium cannot sell all their available ad space, and sometimes the discounts are quite deep. For the uninformed buyer, the rates offered are presented to be non-negotiable and discounted media space is never mentioned. Why would a sales rep, working on commission, offer a discounted rate first before trying to get full rate? They wouldn’t, of course, but many buyers don’t realize discounted media space is even something they can request. Discounted ad space is usually sold with some limitations and many times, because there’s space available [...]

An effective advertising or marketing campaign is thoughtfully, carefully and creatively prepared. Radio advertising is no different. Airtime can be filled with ads that annoy the listener, or enchant them. We’ve all heard radio commercials that actually make us change the channel, just because we’ve heard them too often (or perhaps, hearing them once was too often). When space is purchase for radio advertising, it’s important to understand the creative process and utilize the best possible talent to deliver the ad messages. Sometimes this is the owner of the business; sometimes, it’s not. [...]

The world of advertising is in high demand. However, this does not mean that all advertising space is purchased in time for print or publication. It is often that a media company has blank spaces because they were unable to sell the space. This is where a company can find great deals with discounted media space. Another term for discounted media space is remainder advertising, or remnant advertising. It is the last portion of space that a media company will sell at a very small price in order to fill the gaps. Depending on the type of marketing medium, the discounted media space cou[...]

Thinking of buying radio space? What station(s) will you buy ad airtime on? How will you decide where to spend your money? How many spots will you purchase? Should you do a live radio broadcast from your location or just buy airtime for commercials? Here are some things to think about before you buy radio ad space: Know your customer. Who buys your product? What do they look like? What are their ages? What kind of spending power do they possess? How do they buy your product? Know your competition. Why do customers buy your product and not your competitor’s product? What makes your pr[...]