Television sponsorship has greatly evolved in recent years and currently shows no signs of slowing down. Sponsorship allows you to associate yourself with a specific programme or collective of programmes and is considered a highly effective method in which you can communicate your message and build your brand. It can deliver powerful results as you can benefit from the perceived values that the programme delivers and can inherit these through a successful partnership. Depending on your budget you can sponsor not only programmes, but strands of programming or even an entire channel.

Television is a powerful advertising medium as it relies on both sound and visual effects. It is watched by a wide variety of individuals from all types of backgrounds making it a cost effective advertising solution. Whilst some people may choose to leave the room whilst commercials are being aired many will stay as they will not want to miss the start of the next section of their programme. With individuals watching television more than they listen to the radio or read the newspaper television lends itself to increased visibility. It also benefits from regular placement of advertisements thro[...]