Billboard advertising is a great way of getting your company noticed. The location and size of the billboards is the key to the success of the campaign and catching the eye of potential clients. For commuters going the same way to work every morning, whether on foot or on wheels, billboard advertising is hard to miss. If designed and located properly it can be visible from miles around without being too obtrusive. There have are many fantastic, innovative billboard advertising campaigns. Advertising in this way is very popular in the USA with huge billboards alongside the major highways and in[...]

Everyone is always searching for the perfect formula for the most effective media campaign, but it is not that simple. Each form of media has benefits and negatives and not all forms might be suited to your product or company. Different forms of media are more effective at particular times of the year so you should always be sure to do your research before running your campaign. It is also important to keep your target audience in mind, what do they do and what are their interests? A type of campaign that is always popular is to use radio advertising, you can choose specific stations to hel[...]

Getting your promotional channels is an important part of your business. Good media planning and buying is the life blood of the success and profitability of your organisation. There are so many different ways of getting the message out it is sometimes difficult to choose which is best for you. Much will depend on your budget as to which media planning and buying options you choose. You will need to first decide on your market. Does your business operate locally, or is it a multinational company with potentially a much bigger client base. Advertising on the TV is notoriously expensive though h[...]

Promoting and marketing your business is fundamental to its success. Deciding on where and when to advertise can be time consuming and expensive. You may want to contact a media planning agency to help you develop a strategy. A media planning agency can add value to your company by ensuring that you focus on advertising which will bring you real sales. They can also help develop a feedback mechanism so you can track back which method of advertising helped you increase sales and also collect data about enquirers which did not actually convert to a sale. If you are thinking of hiring a media [...]

Advertising communicates with potential consumers by trying to persuade or entice them to purchase or consume a particular product, service or brand. All primary mediums are used to convey the advertising messages such as, newspaper, radio, television, magazine, billboards, cinema and Internet. Ambient media refers to any non-traditional out-of-home media specifically designed to reach consumers when they are most susceptible to influence…close to the point of purchase. The term ambient media materialized around 1999 in the British media and has been an accepted in the advertising industry [...]

Many marketing experts consider the buying of TV ad space a necessity in any advertising campaign, but research has shown that this may not be the case. The need to buy TV ad space is certainly there for many businesses, but for others it may not be the best way of getting the relevant message across. The question of whether or not to buy TV ad space is an age old one with many different answers, so let’s have a look at the advantages of the media, and some instances where it may not be the right way forward. The benefits of TV ad space The popularity of television is enough to render[...]

Auctioned advertising means selling advertising space to a higher bidder, the space that is being auctioned should be a very good spot in order to let the advertising company bid for the space. It is now used widely in many European countries where several bidders bid for the billboards for the purpose of their advertising. The better the advertising space is positioned, the higher it costs. Bidding is like just any other auction; however, the product that is being auctioned here is the advertising space as well as the ad itself. Auctioned advertising can be in the billboard form and any ot[...]

Media buying is considered as an important process for an individual or group in communicating to its audience. Media buying affects the way an individual or entity communicates with its market. The effectiveness of a communication or promotional campaign of any entity is hinged on how the group or individual plans and manages their advertising on media. For any promotional campaign to produce the desired results, it must be effectively coursed through the relevant forms of media. Even well-conceptualized and planned promotional campaigns won't be able to communicate its message well to its[...]

TV advertising space is considered as the most expensive ad space that a company can purchase. Due to the wide reach of television, however, it is also one of the more efficient types of advertising. Television remains as the most preferred media channel for information and entertainment. It has outgrown radio as the most preferred media channel and is still ahead of the Internet. Since TV advertising space is quite expensive any advertiser should make sure that it knows how to go through the process of purchasing TV ad space. Advertising professionals who are familiar in purchasing TV ad sp[...]

Does anyone ever remember walking down a street that had no billboards staring at them from unexpected spots? In whatever era you grew up you always had these. Outdoor Advertisers know that they can gain from this and get more sales in their kitties. It is a fact that outdoor advertising has become really important today. In fact in today’s world of very high level of competition, you cannot imagine a product to become successful without outdoor advertising campaigns. In the current era life has become really busy for every one and as a result it is a must that the advertising companies bring [...]