Radio sponsorship and promotions rose by 8% in 2012 and is expected to grow even further in 2013 as companies seek deeper and broader engagement with their consumers. Radio is a more trusted medium than many others including both newspapers and television and adverts can be integrated seamlessly into programs to greatly enhance the listener experience. Radio sponsorship enables you to drip feed your target audience whilst creating long term association with your brand. You can also take advantage of the fact that you can book set days and times for your adverts to be aired plus you can have[...]

National radio advertising enables you to target the whole of the UK from those residing in major cities to those living in the smaller villages in one bespoke advertising campaign. It also enables you to reach an international audience as most people listen to the radio to obtain updates when key sporting events and festivals are taking place plus you can further increase opportunity to hear by targeting important dates and events in the UK calendar. Advertising campaigns can be tailored to any budget and broadcast on any air wave.