Newspaper advertising is an effective way of increasing both sales and brand awareness and is available in two different forms. You can either choose for your advert to be printed on an insert and included with the newspaper as a supplement or you can print your advertisement inside the actual newspaper itself. Newspaper advertising enables you to reach both a large or small group of people however advertising locally will provide you with an opportunity to attract local people to your product or service. Research has shown that many people prefer to buy locally however they can only do so [...]

National newspaper advertising offers you vast coverage allowing you to reach a huge number of people. It benefits from being very flexible and allows you to decide the both the advert size and whereabouts in the newspaper you would like it placed. It is relatively quick and easy to have copy prepared and your advert can quite literally be in the hands of the consumer within a few days. Whilst shelf life is limited this type of advertising reaches an audience that is both laid back and attentive. Expose to your advertisement is not limited and readers can revisit your message time and time aga[...]