Ambient

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Washroom

Washroom advertising is an extremely successful advertising method. With high dwell times – an average of 105 seconds for women and 55 seconds for men you have a captive audience who has little else in the environment to do other than read your advert. Popular locations for washroom adverts include the back of cubicle doors, above hand-dryers and alongside mirrors. Washroom advertising is a lifestyle targeted medium and can be used to target consumers whilst they are working, socialising, travelling, shopping or working out. Furthermore it has the added benefit of being the only medium tha[...]
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Tickets

Ticket advertising is a high impact cost effective medium of advertising that can be used to attract attention in a much targeted manner. By advertising on tickets you are effectively placing your company directly into the hands of the consumer. There are a number of different types of adverts available that you can choose from. Some have a redemption voucher or a special offer, others can announce the launch of a new product or service whereas some simply promote brand awareness as a whole. Depending on your chosen demographic there are a variety of tickets available that lend themselves t[...]
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Sampling

Sampling is a very effective method of advertising as it allows you the opportunity to interact immediately with your consumer. Whilst sampling is one of the more expensive ways that can be used to market your product consumer research has identified that it is one of the most preferred ways in which consumers like to receive a brands message particularly as there is no cost to them. One of the main advantages of using sampling is that results are seen quickly as consumers either like the product and choose to purchase it moving forwards or dislike and discard quickly.
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Postcard

Postcard advertising is a great way to advertise as it is easily read and understood due to the message being right there in front of you and not needing to be opened. Postcards are used in advertising as an alternative to or complementary addition to other print advertising such as catalogues and flyers. They have the advantage of being relatively low cost and can be printed and left at a range of different locations for potential customers to take or can be used as part of a direct mail campaign.
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Point of Sale

Point of Sale advertising also known as point-of-purchase advertising is a specialized form of sales promotion that is found near, on or next to a checkout counter. It can be used to advertise both new products and special offers. It acts as a reminder to those already existing customers whilst at the same time attempts to influence potential customers buying decisions. It allows you to draw the customer’s attention and create a short term impact whilst preserving the long term brand name. There is a wide range of material available to use including wall posters, counter stands, leaflet di[...]
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Payslip

Payslip advertising is an ideal way to effectively reach a specific audience. It is extremely flexible allowing you to target both nationally and regionally. Employees read their payslips each month and in doing so could be reading your advertisement too. Payslip advertising can be used to increase brand awareness, support the launch of a new product of service or to promote an event. At a time when employees have money in their account it also allows you the opportunity to influence their way to spend it by offering a discount to further entice them.
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Bags

Bags offer a great alternative to the more common items of merchandise that are frequently used as promotional tools. Whilst items such as mouse mats and coasters are very popular they do have their limitations as they only advertise to the person using them. Opting to use bags as part of your advertising strategy will enable you to reach out to a much larger audience. Bags are available in all different shapes, sizes and colours and can be easily customised with your brand name, website address and contact details. You can choose from a variety of different bags ranging from the more traditio[...]