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Outdoor Advertising And The Billboard

Outdoor Advertising includes numerous promotional displays from the outdoor sign on a local business to a mural painted on the side of a building. The main categories of outdoor advertising are alternative advertising, street furniture advertising, transit or mobile advertising and the number one revenue producer, billboard advertising. Millions of Americans commute on a daily basis. As the population continues to grow, the automobile traffic continues to increase as well. The billboard, a strategically placed large outdoor advertising sign has been successfully used by business owners for [...]

Media Buying and some basic points

Media buying is a vital part of the business model, and will be one that is subject to constant development as buying trends change. The media buying expert is in a lucky position these days, for the variety of routes available is simply bewildering. Naturally, the internet is a chosen method of advertising, and it will continue to be so as it grows in popularity. The internet gives one access to a great number of people not just domestically but across the world but it does not mean the death of the traditional advertising media. The newspaper and magazine, radio and television, plus billb[...]

The continuing appeal of magazine advertising

The appeal of magazine advertising is in its versatility; there are endless magazines on the market covering any number of subjects, and with loyal readership abounding the choice of using magazine advertising is a worthy consideration for any campaign. Magazine advertising is an age-old concept that has been around since the first printed leaflets, and is very effective; you may flick over the adverts in the Sunday magazine, but it has to be said that one will take you eye every no and again. This is the general idea behind magazine advertising, but things can be much more direct than that[...]

The use of ambient advertising in the modern age

It is a widely held misconception that ambient advertising is a modern phenomenon when, in fact, it has been with us since the first days of advertising. Ambient advertising is, to put it simply, a method of getting a point across using other than traditional methods, and as such is an age old method of making a point. A motorist, or pedestrian, in the early part of the 20th century would have seen many examples of ambient advertising, much as we do today: we see buses covered in billboard-style messages, whereas they would have seen handcarts and horse drawn drays with company names writte[...]

How Effective Outdoor Advertising Can Be

When someone hears the word “advertising”, the most common things that he can associate it with are the television, the radio and the internet. All these things can provide advertisements right at the homes of the consumers. But what happens now when the consumers do not spend most of their time inside their homes? This is where outdoor advertising comes in. Outdoor advertising is the kind of advertising which uses resources that can be seen even if the target market spends most of their time outdoors. This makes use of new techniques that do not involve the television and the radio, but such [...]

Ambient Media and High Technology

There are many ways to make use of ambient media to produce one’s company or to sell one’s products. Ambient media has come to the forefront of advertising in the past few years as the advertisers try or capture a wider audience in the advent of faltering viewership in television and listeners in radio. These days, there are so many ways to avoid the advertisements in television. There are machines that would help you edit them out so that your viewing would be continuous afterwards without any interruption. Add to this the fact that television is no longer as dominant as before. Years ago, te[...]

Media Buying through Outdoor Advertising

No roads and outdoor spaces are ever complete without billboards sticking out advertising different products, and this form of media buying does not fail to get the attention of the public. In fact, advertisers can exploit the power of media buying through outdoor advertising and profit from it to generate more sales. People stay outdoor most of the time these days. They are always on the road on the way to and from work. Placing your products and services within their visibility level is one way to tell them you exist and this method is being used by almost all companies who are serious ab[...]
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Ambient Media In The Background

The media buyer from a well known chocolate company went to the Pope and offered £1,000,000 if the pontiff would change the Lord’s prayer from “give us this day our daily bread” to “give us this day our dairy milk”. This would be the ultimate in ambient media advertising. The Pope was outraged by the suggestion saying that the prayer was the word of God. OK £2,000,000 says the media buyer! Again the Pope refused saying the Lord’s prayer was surely the word of God. Not to be put off his ambient media coup the buyer says. “OK £5,000,000 is my final offer”. Next day the Popes convenes his [...]