Point of Sale advertising also known as point-of-purchase advertising is a specialized form of sales promotion that is found near, on or next to a checkout counter. It can be used to advertise both new products and special offers. It acts as a reminder to those already existing customers whilst at the same time attempts to influence potential customers buying decisions. It allows you to draw the customer’s attention and create a short term impact whilst preserving the long term brand name. There is a wide range of material available to use including wall posters, counter stands, leaflet dispensers and banners.