Washroom advertising is an extremely successful advertising method. With high dwell times – an average of 105 seconds for women and 55 seconds for men you have a captive audience who has little else in the environment to do other than read your advert. Popular locations for washroom adverts include the back of cubicle doors, above hand-dryers and alongside mirrors. Washroom advertising is a lifestyle targeted medium and can be used to target consumers whilst they are working, socialising, travelling, shopping or working out. Furthermore it has the added benefit of being the only medium that is truly gender specific.