Sampling is a very effective method of advertising as it allows you the opportunity to interact immediately with your consumer. Whilst sampling is one of the more expensive ways that can be used to market your product consumer research has identified that it is one of the most preferred ways in which consumers like to receive a brands message particularly as there is no cost to them. One of the main advantages of using sampling is that results are seen quickly as consumers either like the product and choose to purchase it moving forwards or dislike and discard quickly.