Mark Twain once observed, “Many a small thing has been made large by the right kind of advertising”. One need only turn to the trusty internet to find examples of where the right advertising has made a dramatic impact on mass consumerism. In a world of technology where advertising banners adorn the web pages we frequent, there is still surprisingly a place for the impact of billboard or outdoor advertising. Indeed if anything, advances in technology have made this advertising medium of the previous century, well and truly a thing of the 21st century. Take the billboard advertising for Kill [...]

According to recent research the UK's run of rain-drenched summers could be ended by a slow-down in major Atlantic currents which bring warm, wet air to Europe. This could mean that we could say goodbye to wet, soggy summers and hello to weather similar to that of years past. With a rise in warm weather you will probably see more people enjoying the great outdoors, but have you got advertising coverage to take advantage of this? Outdoor media is a great way of getting out your message or increasing brand awareness. At Buy Now Media we focus on the following forms of outdoor media, all of wh[...]

When it comes to deciding the best form of advertising for your company or business the first aspects you have to consider are; what message are you trying to put across, who are you trying to get your message too, and what is your media budget? Once you have decided the answer to these questions you can start contemplating which form of media you should use as your advertising base. Choosing a form of media also depends on how long you want your campaign to run for. What do you want to say and how long do you want to say it for? If you have a lot of information don’t try and fit it into a [...]

Outdoor Advertising is everywhere and provides continuous advertising messages to consumers who are on the go. With people spending less time at home there has been a reduction in the amount of time people are being exposed to the more traditional media methods of TV, radio, newspapers and magazines and a distinct shift instead towards the use of outdoor media. There are numerous benefits to using Outdoor Advertising methods to convey your message to your target market. One of the key benefits is the ability in which it enables you to build your brand. Out of home advertising not only ge[...]

Billboard advertising is a great way of getting your company noticed. The location and size of the billboards is the key to the success of the campaign and catching the eye of potential clients. For commuters going the same way to work every morning, whether on foot or on wheels, billboard advertising is hard to miss. If designed and located properly it can be visible from miles around without being too obtrusive. There have are many fantastic, innovative billboard advertising campaigns. Advertising in this way is very popular in the USA with huge billboards alongside the major highways and in[...]

Advertising communicates with potential consumers by trying to persuade or entice them to purchase or consume a particular product, service or brand. All primary mediums are used to convey the advertising messages such as, newspaper, radio, television, magazine, billboards, cinema and Internet. Ambient media refers to any non-traditional out-of-home media specifically designed to reach consumers when they are most susceptible to influence…close to the point of purchase. The term ambient media materialized around 1999 in the British media and has been an accepted in the advertising industry [...]

Auctioned advertising means selling advertising space to a higher bidder, the space that is being auctioned should be a very good spot in order to let the advertising company bid for the space. It is now used widely in many European countries where several bidders bid for the billboards for the purpose of their advertising. The better the advertising space is positioned, the higher it costs. Bidding is like just any other auction; however, the product that is being auctioned here is the advertising space as well as the ad itself. Auctioned advertising can be in the billboard form and any ot[...]

Does anyone ever remember walking down a street that had no billboards staring at them from unexpected spots? In whatever era you grew up you always had these. Outdoor Advertisers know that they can gain from this and get more sales in their kitties. It is a fact that outdoor advertising has become really important today. In fact in today’s world of very high level of competition, you cannot imagine a product to become successful without outdoor advertising campaigns. In the current era life has become really busy for every one and as a result it is a must that the advertising companies bring [...]

Are you having problems getting more customers? Then why not try outdoor advertising. It is a cheap and effective way of promoting your goods or services. Unlike television commercials or print advertisement, it does not cost too much to avail of outdoor ads. Outdoor advertising is also guaranteed to reach out to a good number of individuals or consumers especially if the ad is located on a high-traffic area. Any business trying to get more customers or clients should really consider getting an outdoor advertisement. The best reason why any business should consider outdoor advertising is th[...]

Outdoor advertising is one of the very important forms of advertising today. Like the rest of the things we today to promote businesses and to build images, outdoor advertising plays a very important role in making a product successful. Outdoor advertising can be a really effective tool to achieve your targets, but for that purpose you need to you’re your outdoor advertising campaign for your product or company very carefully. There are things one must consider for outdoor advertising. Just like everything in life requires a clear plan so does the plan to go ahead with outdoor advertising. [...]