Radio advertising has a long history.  WEAF is the New York radio station that is credited with broadcasting the first ever paid radio commercial, on 28 August 1922, for apartments in a building in Jackson Heights, Queens.  However, it is possible that other US radio stations may have sold advertising airtime to advertisers a couple of years before WEAF in an effort to finance the increasingly expensive business of running a continuously broadcasting radio station. Long before the term “media campaign” was even invented, companies were looking to advertise their business (advertise, inciden[...]

Outdoor Advertising is everywhere and provides continuous advertising messages to consumers who are on the go. With people spending less time at home there has been a reduction in the amount of time people are being exposed to the more traditional media methods of TV, radio, newspapers and magazines and a distinct shift instead towards the use of outdoor media. There are numerous benefits to using Outdoor Advertising methods to convey your message to your target market. One of the key benefits is the ability in which it enables you to build your brand. Out of home advertising not only ge[...]

Everyone is always searching for the perfect formula for the most effective media campaign, but it is not that simple. Each form of media has benefits and negatives and not all forms might be suited to your product or company. Different forms of media are more effective at particular times of the year so you should always be sure to do your research before running your campaign. It is also important to keep your target audience in mind, what do they do and what are their interests? A type of campaign that is always popular is to use radio advertising, you can choose specific stations to hel[...]

Getting your promotional channels is an important part of your business. Good media planning and buying is the life blood of the success and profitability of your organisation. There are so many different ways of getting the message out it is sometimes difficult to choose which is best for you. Much will depend on your budget as to which media planning and buying options you choose. You will need to first decide on your market. Does your business operate locally, or is it a multinational company with potentially a much bigger client base. Advertising on the TV is notoriously expensive though h[...]

Media buying is considered as an important process for an individual or group in communicating to its audience. Media buying affects the way an individual or entity communicates with its market. The effectiveness of a communication or promotional campaign of any entity is hinged on how the group or individual plans and manages their advertising on media. For any promotional campaign to produce the desired results, it must be effectively coursed through the relevant forms of media. Even well-conceptualized and planned promotional campaigns won't be able to communicate its message well to its[...]

Media buying is an activity that requires a fair amount of research, hard work and planning before execution in the real time. Before buying media you should have clear knowledge of your target audience, consumer patterns, consumer behavior, the type of media you need to choose, along with other costs associated with media buying. Nowadays you may come across numerous media sales representatives, but just like other sales reps they can be very persuasive as they are there to generate business for them as well as their company. So instead of falling trap in their sales gimmicks, you should u[...]