When it comes to deciding the best form of advertising for your company or business the first aspects you have to consider are; what message are you trying to put across, who are you trying to get your message too, and what is your media budget? Once you have decided the answer to these questions you can start contemplating which form of media you should use as your advertising base. Choosing a form of media also depends on how long you want your campaign to run for. What do you want to say and how long do you want to say it for? If you have a lot of information don’t try and fit it into a [...]

Outdoor Advertising is everywhere and provides continuous advertising messages to consumers who are on the go. With people spending less time at home there has been a reduction in the amount of time people are being exposed to the more traditional media methods of TV, radio, newspapers and magazines and a distinct shift instead towards the use of outdoor media. There are numerous benefits to using Outdoor Advertising methods to convey your message to your target market. One of the key benefits is the ability in which it enables you to build your brand. Out of home advertising not only ge[...]

Billboard advertising is a great way of getting your company noticed. The location and size of the billboards is the key to the success of the campaign and catching the eye of potential clients. For commuters going the same way to work every morning, whether on foot or on wheels, billboard advertising is hard to miss. If designed and located properly it can be visible from miles around without being too obtrusive. There have are many fantastic, innovative billboard advertising campaigns. Advertising in this way is very popular in the USA with huge billboards alongside the major highways and in[...]

Everyone is always searching for the perfect formula for the most effective media campaign, but it is not that simple. Each form of media has benefits and negatives and not all forms might be suited to your product or company. Different forms of media are more effective at particular times of the year so you should always be sure to do your research before running your campaign. It is also important to keep your target audience in mind, what do they do and what are their interests? A type of campaign that is always popular is to use radio advertising, you can choose specific stations to hel[...]

Getting your promotional channels is an important part of your business. Good media planning and buying is the life blood of the success and profitability of your organisation. There are so many different ways of getting the message out it is sometimes difficult to choose which is best for you. Much will depend on your budget as to which media planning and buying options you choose. You will need to first decide on your market. Does your business operate locally, or is it a multinational company with potentially a much bigger client base. Advertising on the TV is notoriously expensive though h[...]

Promoting and marketing your business is fundamental to its success. Deciding on where and when to advertise can be time consuming and expensive. You may want to contact a media planning agency to help you develop a strategy. A media planning agency can add value to your company by ensuring that you focus on advertising which will bring you real sales. They can also help develop a feedback mechanism so you can track back which method of advertising helped you increase sales and also collect data about enquirers which did not actually convert to a sale. If you are thinking of hiring a media [...]

The London Development Agency wanted to increase there database of UK companies that they could help grow in which the target consumer were London based. Buy Now Media managed to source and purchase an opt in database with over 100,000 business that potentially could use someone like the LDA's advice and support. We also found a company that would design the e-mail campaign that what help compliment the database.

Similar to LDA, Universal required a database that would help push and promote a new Album Launch. The target market were Rock and Guitar fans. Through one of our unique suppliers we were able to source a database of email address's and telephone numbers (750,000 to be specific) that could be used to help structure a rich media campaign compiled of music, video and the promotional album links.

The online social networking site requested that we source between 10,000 and 50,000 reasonably priced links and banners that would target the health and weight lose industry. We managed to get some heavily discounted Google clicks that where not available elsewhere which in turn saw an increase of 85% in conversions. Once on the website we also found some technology that would follow the user if they did not sign-up to the website, pushing a auto bread crumb trail advertising campaign.

The conservatives party requested help with their election campaign and with the options for a viral online flash game and seeding was the answers. The game was designed by our technology arm with instant enjoyment, quick to understand, play, finish and share in mind. This game needed to be catchy, exciting and easy enough to spread as far as possible throughout UK to help with their campaign. Buy Now Media choose carefully when spreading the viral and the game with low priced, last minute seed farms that were cheap, produced amazing results with many plays.