The London based florist wanted to increase there online exposure throughout the Valantines day period. Buy Now Media managed to source links, MPU's, SkyScrappers and other banners that were distributed through our unique add network specialising in last minute banner deals. Being the night before valentines day, this was perfect and the target audience where also last minute customers wanting to purchase roses so there CPA was low keeping profit margins high.
W1 Lets are a prime location lettings agency with start-up funding. The marketing was initially spent with the online portals however after the client found our company on the internet, Buy Now Media managed to create a more 'out the box' think tank campaign. Someone on our ad network where offering fleet magnetic advertising on all their cars. The magnets where cheap to print and produce, whilst a strong brand awareness campaign was effectively driving through the west end of London targeting landlords and anyone looking to rent a property.
SMS advertising is a cost effective method of advertising with multiple benefits. It allows you to send either a handful of messages to a targeted group or send thousands to your entire list. With SMS messages being delivered on average within seven seconds of being sent they offer almost instant deliverability. They also benefit from a staggeringly high opening rate and on average are read within four minutes of receipt. They typically run off a short code and opting in and out of an SMS stream like everything else associated with SMS is instant. They have a high conversion rate and are [...]
Bluetooth advertising is a method of marketing which enables you to deliver content including coupon flyers, mobile video, audio, pictures, animated images and bar codes directly to the consumer. It is permission based advertising and requires the recipient to either accept or decline the marketing message. In order to maximise the effectiveness of your campaign you need to find a way to engage with the consumer to ensure that they turn on their Bluetooth and most importantly keep it turned on. One of the best ways in which to do this is to add a sign to your advert advising them that they are[...]
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In-store digital screens allow you to deliver your message when and where customers are most interested in it. Using digital screens in a retail environment is an effective way of attracting the customer’s attention and influencing their purchasing decisions. Digital screens enable brief messages to be communicated whilst people are on the move plus they are very flexible with screens being able to be changed both easily and quickly to suit your audience. In addition to being used to promote and increase sales digital screens can also be used to engage customers in an informative manner. This [...]
Digital screens can be used in a variety of different leisure facilities ranging from gyms and leisure centres to sports stadiums and theme parks. With these types of venues attracting millions of visitors on a daily basis the use of digital screens can be used effectively to deliver vibrant, media rich messages to large groups of people instantly. Digital screens can be updated either on schedule or at the click of a button. They also allow you to show multiple images or even a full motion video. You can also choose the exact moment that you deliver your messages for improved targeting.
Digital screens can be used in a variety of different locations ranging from bus stations to tube platforms. With millions of people opting to commute to and from their place of work using some form of public transport digital screen advertising allows you to tap into their mindset at a time when they are most receptive. Digital screen advertising is a particularly effective method of advertising when targeting the commuter market as not only can you regularly change and update your message but you can also choose to advertise different messages at different times of the day offering you a muc[...]
Radio sponsorship and promotions rose by 8% in 2012 and is expected to grow even further in 2013 as companies seek deeper and broader engagement with their consumers. Radio is a more trusted medium than many others including both newspapers and television and adverts can be integrated seamlessly into programs to greatly enhance the listener experience. Radio sponsorship enables you to drip feed your target audience whilst creating long term association with your brand. You can also take advantage of the fact that you can book set days and times for your adverts to be aired plus you can have[...]
National radio advertising enables you to target the whole of the UK from those residing in major cities to those living in the smaller villages in one bespoke advertising campaign. It also enables you to reach an international audience as most people listen to the radio to obtain updates when key sporting events and festivals are taking place plus you can further increase opportunity to hear by targeting important dates and events in the UK calendar. Advertising campaigns can be tailored to any budget and broadcast on any air wave.