National newspaper advertising offers you vast coverage allowing you to reach a huge number of people. It benefits from being very flexible and allows you to decide the both the advert size and whereabouts in the newspaper you would like it placed. It is relatively quick and easy to have copy prepared and your advert can quite literally be in the hands of the consumer within a few days. Whilst shelf life is limited this type of advertising reaches an audience that is both laid back and attentive. Expose to your advertisement is not limited and readers can revisit your message time and time again if desired.