Newspaper advertising is an effective way of increasing both sales and brand awareness and is available in two different forms. You can either choose for your advert to be printed on an insert and included with the newspaper as a supplement or you can print your advertisement inside the actual newspaper itself. Newspaper advertising enables you to reach both a large or small group of people however advertising locally will provide you with an opportunity to attract local people to your product or service. Research has shown that many people prefer to buy locally however they can only do so if they are aware of your existence.