Mark Twain once observed, “Many a small thing has been made large by the right kind of advertising”. One need only turn to the trusty internet to find examples of where the right advertising has made a dramatic impact on mass consumerism. In a world of technology where advertising banners adorn the web pages we frequent, there is still surprisingly a place for the impact of billboard or outdoor advertising. Indeed if anything, advances in technology have made this advertising medium of the previous century, well and truly a thing of the 21st century. Take the billboard advertising for Kill [...]

According to recent research the UK's run of rain-drenched summers could be ended by a slow-down in major Atlantic currents which bring warm, wet air to Europe. This could mean that we could say goodbye to wet, soggy summers and hello to weather similar to that of years past. With a rise in warm weather you will probably see more people enjoying the great outdoors, but have you got advertising coverage to take advantage of this? Outdoor media is a great way of getting out your message or increasing brand awareness. At Buy Now Media we focus on the following forms of outdoor media, all of wh[...]