When it comes to deciding the best form of advertising for your company or business the first aspects you have to consider are; what message are you trying to put across, who are you trying to get your message too, and what is your media budget? Once you have decided the answer to these questions you can start contemplating which form of media you should use as your advertising base. Choosing a form of media also depends on how long you want your campaign to run for. What do you want to say and how long do you want to say it for? If you have a lot of information don’t try and fit it into a [...]

Outdoor Advertising is everywhere and provides continuous advertising messages to consumers who are on the go. With people spending less time at home there has been a reduction in the amount of time people are being exposed to the more traditional media methods of TV, radio, newspapers and magazines and a distinct shift instead towards the use of outdoor media. There are numerous benefits to using Outdoor Advertising methods to convey your message to your target market. One of the key benefits is the ability in which it enables you to build your brand. Out of home advertising not only ge[...]

Getting your promotional channels is an important part of your business. Good media planning and buying is the life blood of the success and profitability of your organisation. There are so many different ways of getting the message out it is sometimes difficult to choose which is best for you. Much will depend on your budget as to which media planning and buying options you choose. You will need to first decide on your market. Does your business operate locally, or is it a multinational company with potentially a much bigger client base. Advertising on the TV is notoriously expensive though h[...]

Many marketing experts consider the buying of TV ad space a necessity in any advertising campaign, but research has shown that this may not be the case. The need to buy TV ad space is certainly there for many businesses, but for others it may not be the best way of getting the relevant message across. The question of whether or not to buy TV ad space is an age old one with many different answers, so let’s have a look at the advantages of the media, and some instances where it may not be the right way forward. The benefits of TV ad space The popularity of television is enough to render[...]

TV advertising space is considered as the most expensive ad space that a company can purchase. Due to the wide reach of television, however, it is also one of the more efficient types of advertising. Television remains as the most preferred media channel for information and entertainment. It has outgrown radio as the most preferred media channel and is still ahead of the Internet. Since TV advertising space is quite expensive any advertiser should make sure that it knows how to go through the process of purchasing TV ad space. Advertising professionals who are familiar in purchasing TV ad sp[...]

Are you having problems getting more customers? Then why not try outdoor advertising. It is a cheap and effective way of promoting your goods or services. Unlike television commercials or print advertisement, it does not cost too much to avail of outdoor ads. Outdoor advertising is also guaranteed to reach out to a good number of individuals or consumers especially if the ad is located on a high-traffic area. Any business trying to get more customers or clients should really consider getting an outdoor advertisement. The best reason why any business should consider outdoor advertising is th[...]

Outdoor advertising is one of the very important forms of advertising today. Like the rest of the things we today to promote businesses and to build images, outdoor advertising plays a very important role in making a product successful. Outdoor advertising can be a really effective tool to achieve your targets, but for that purpose you need to you’re your outdoor advertising campaign for your product or company very carefully. There are things one must consider for outdoor advertising. Just like everything in life requires a clear plan so does the plan to go ahead with outdoor advertising. [...]

It is a widely held misconception that ambient advertising is a modern phenomenon when, in fact, it has been with us since the first days of advertising. Ambient advertising is, to put it simply, a method of getting a point across using other than traditional methods, and as such is an age old method of making a point. A motorist, or pedestrian, in the early part of the 20th century would have seen many examples of ambient advertising, much as we do today: we see buses covered in billboard-style messages, whereas they would have seen handcarts and horse drawn drays with company names writte[...]