Media buying is an activity that requires a fair amount of research, hard work and planning before execution in the real time. Before buying media you should have clear knowledge of your target audience, consumer patterns, consumer behavior, the type of media you need to choose, along with other costs associated with media buying. Nowadays you may come across numerous media sales representatives, but just like other sales reps they can be very persuasive as they are there to generate business for them as well as their company. So instead of falling trap in their sales gimmicks, you should u[...]