Sometime in the late 1990s, the responsibility for the negotiation and purchase of advertising time and space, or media buying, was “unbundled” from the advertising agency, and placed in the hands of specific media investment management companies.  These media buyers plan advertising investments and, by building strong relationships with media owners, are able to negotiate the price and placement to ensure the best possible value is achieved for an advertisement, and that advertising campaigns are exposed to the right target audience in the most effective place possible. It all sounds pretty s[...]

Many marketing experts consider the buying of TV ad space a necessity in any advertising campaign, but research has shown that this may not be the case. The need to buy TV ad space is certainly there for many businesses, but for others it may not be the best way of getting the relevant message across. The question of whether or not to buy TV ad space is an age old one with many different answers, so let’s have a look at the advantages of the media, and some instances where it may not be the right way forward. The benefits of TV ad space The popularity of television is enough to render[...]

TV advertising space is considered as the most expensive ad space that a company can purchase. Due to the wide reach of television, however, it is also one of the more efficient types of advertising. Television remains as the most preferred media channel for information and entertainment. It has outgrown radio as the most preferred media channel and is still ahead of the Internet. Since TV advertising space is quite expensive any advertiser should make sure that it knows how to go through the process of purchasing TV ad space. Advertising professionals who are familiar in purchasing TV ad sp[...]

Television is known as the king of media because it gets the largest chunk of advertising campaigns. Hence TV advertising space is gaining ground. Also the advertisers know that many people spend their leisure time in front of the television rather than doing other leisure activities. Televisions can en-capture the viewer’s attention because it has all the senses involved that of sight, sound and colour. Thus TV advertising space has time and again proven that it is influential on its target audience and get generate the desired results. Although it is known as the king of media it is also [...]

TV Advertising & Commercials Along with print, TV advertising is one the most traditional forms of advertising. It gives companies and advertisers access to a huge, diverse group of consumers. BuyNowMedia will help you reach your target audience with the right message at the right time. Detailed research of your target audience and their viewing habits is essential in order to identify and buy the most appropriate and lucrative slot on the TV schedule. We can draw upon our experience and expertise in the TV advertising market to find the best value in the market and the best time to buy[...]