Tags archives: radio-campaign

Radio Advertising: A short history

Radio advertising has a long history.  WEAF is the New York radio station that is credited with broadcasting the first ever paid radio commercial, on 28 August 1922, for apartments in a building in Jackson Heights, Queens.  However, it is possible that other US radio stations may have sold advertising airtime to advertisers a couple of years before WEAF in an effort to finance the increasingly expensive business of running a continuously broadcasting radio station. Long before the term “media campaign” was even invented, companies were looking to advertise their business (advertise, inciden[...]