Mark Twain once observed, “Many a small thing has been made large by the right kind of advertising”. One need only turn to the trusty internet to find examples of where the right advertising has made a dramatic impact on mass consumerism. In a world of technology where advertising banners adorn the web pages we frequent, there is still surprisingly a place for the impact of billboard or outdoor advertising. Indeed if anything, advances in technology have made this advertising medium of the previous century, well and truly a thing of the 21st century. Take the billboard advertising for Kill [...]