Tags archives: online-advertising



Online Advertising & Internet Advertising Over the past decade the consumption of online media has increased dramatically, becoming present in every aspect of our lives. This has led to a rise in online advertising. However, although the internet provides businesses with previously unparalleled opportunities to communicate with consumers, the sheer volume of content, as well the competition has had an adverse effect on the consumer’s ability to find relevant content. Clearly, shrewd and specifically targeted online advertising is critical in order to ensure that every ad fulfills a need[...]