Tags archives: media-planning-and-buying

Media Planning and Buying: The Key to Success

Getting your promotional channels is an important part of your business. Good media planning and buying is the life blood of the success and profitability of your organisation. There are so many different ways of getting the message out it is sometimes difficult to choose which is best for you. Much will depend on your budget as to which media planning and buying options you choose. You will need to first decide on your market. Does your business operate locally, or is it a multinational company with potentially a much bigger client base. Advertising on the TV is notoriously expensive though h[...]

Finding the right Media Planning Agency

Promoting and marketing your business is fundamental to its success. Deciding on where and when to advertise can be time consuming and expensive. You may want to contact a media planning agency to help you develop a strategy. A media planning agency can add value to your company by ensuring that you focus on advertising which will bring you real sales. They can also help develop a feedback mechanism so you can track back which method of advertising helped you increase sales and also collect data about enquirers which did not actually convert to a sale. If you are thinking of hiring a media [...]

Outdoor advertising and its importance

Outdoor advertising is one of the very important forms of advertising today. Like the rest of the things we today to promote businesses and to build images, outdoor advertising plays a very important role in making a product successful. Outdoor advertising can be a really effective tool to achieve your targets, but for that purpose you need to you’re your outdoor advertising campaign for your product or company very carefully. There are things one must consider for outdoor advertising. Just like everything in life requires a clear plan so does the plan to go ahead with outdoor advertising. [...]