It is a widely held misconception that ambient advertising is a modern phenomenon when, in fact, it has been with us since the first days of advertising. Ambient advertising is, to put it simply, a method of getting a point across using other than traditional methods, and as such is an age old method of making a point. A motorist, or pedestrian, in the early part of the 20th century would have seen many examples of ambient advertising, much as we do today: we see buses covered in billboard-style messages, whereas they would have seen handcarts and horse drawn drays with company names writte[...]