The media buyer from a well known chocolate company went to the Pope and offered £1,000,000 if the pontiff would change the Lord’s prayer from “give us this day our daily bread” to “give us this day our dairy milk”. This would be the ultimate in ambient media advertising. The Pope was outraged by the suggestion saying that the prayer was the word of God. OK £2,000,000 says the media buyer! Again the Pope refused saying the Lord’s prayer was surely the word of God. Not to be put off his ambient media coup the buyer says. “OK £5,000,000 is my final offer”. Next day the Popes convenes his [...]