Television is known as the king of media because it gets the largest chunk of advertising campaigns. Hence TV advertising space is gaining ground. Also the advertisers know that many people spend their leisure time in front of the television rather than doing other leisure activities. Televisions can en-capture the viewer’s attention because it has all the senses involved that of sight, sound and colour. Thus TV advertising space has time and again proven that it is influential on its target audience and get generate the desired results. Although it is known as the king of media it is also [...]