Why do you think people buy radio space? This is to enable them to try out different forms of advertising that are different from the other modes of traditional advertising. This form of advertising allows the advertiser to reach his particular target audience in a different and innovative manner. By buying radio space he can reach out to them throughout the day or night and in short capsules of time that capture their attention and move onto something else before his attention span has dipped. Radio space at the same time offers one affordable low costs when compared to other traditional p[...]