To many in the business the local radio ad is the poor cousin of the media world. It may be safe to say that people shy away from local radio ads as they are seen as old fashioned and out of date, but in truth there is more to a local radio ad than just a plug to a select few. Commercial radio is far from unpopular, and local radio is often the cornerstone of listeners choice; many local issues are taken up by local radio, and these stations tend to put across a more intelligent content than the mainstream channels. So what are the advantages of a local radio ad? Advertising is, of co[...]