Sometime in the late 1990s, the responsibility for the negotiation and purchase of advertising time and space, or media buying, was “unbundled” from the advertising agency, and placed in the hands of specific media investment management companies.  These media buyers plan advertising investments and, by building strong relationships with media owners, are able to negotiate the price and placement to ensure the best possible value is achieved for an advertisement, and that advertising campaigns are exposed to the right target audience in the most effective place possible. It all sounds pretty s[...]

Television is known as the king of media because it gets the largest chunk of advertising campaigns. Hence TV advertising space is gaining ground. Also the advertisers know that many people spend their leisure time in front of the television rather than doing other leisure activities. Televisions can en-capture the viewer’s attention because it has all the senses involved that of sight, sound and colour. Thus TV advertising space has time and again proven that it is influential on its target audience and get generate the desired results. Although it is known as the king of media it is also [...]