Billboard advertising is one of the most established yet most popular methods of advertising. Colourful, creative and high impact due to their sheer size they are typically located in high traffic areas such as alongside busy roads. They are designed to catch a person’s attention quickly leaving them with a lasting impression once they have passed. They enable messages to be delivered both continuously and frequently to an audience that is both large and diverse and can be used effectively to launch new products and services, increase brand awareness and advertise forthcoming events.