Magazine advertising enables you to target a very specific audience and it is imperative that you are clear regarding who are your potential consumers. Magazines tend to have a loyal reader following and are often purchased by the same people on a regular basis. They view them as trusted friends and often keep and refer to them. With the majority of people who buy a magazine tending to flip through every page the chance of your advertisement being seen is high however you need to find a way to get the reader to stop and read the words. As the consumer tends to be the person who will be using the end product or service there is a high likelihood that they will be influenced by the claims that your advertisement makes.