Internet advertising can also be used to effectively sell your products and services to other businesses. Implementing a successful business to business marketing plan relies on processes similar to those used to attract consumers however you will need to recognise the key differences in buying power, needs, interests and direction. In order to maximise effectiveness you will need to ensure that you are highly visible and can be easily found on all the major search engines. One of the main ways in which this can be achieved is to use Search Engine Optimisation and Pay per Click advertising.