Television sponsorship has greatly evolved in recent years and currently shows no signs of slowing down. Sponsorship allows you to associate yourself with a specific programme or collective of programmes and is considered a highly effective method in which you can communicate your message and build your brand. It can deliver powerful results as you can benefit from the perceived values that the programme delivers and can inherit these through a successful partnership. Depending on your budget you can sponsor not only programmes, but strands of programming or even an entire channel.