Radio sponsorship and promotions rose by 8% in 2012 and is expected to grow even further in 2013 as companies seek deeper and broader engagement with their consumers. Radio is a more trusted medium than many others including both newspapers and television and adverts can be integrated seamlessly into programs to greatly enhance the listener experience. Radio sponsorship enables you to drip feed your target audience whilst creating long term association with your brand. You can also take advantage of the fact that you can book set days and times for your adverts to be aired plus you can have numerous tag lines rotated allowing you to promote different areas of your business.