Welcome to BuyNowMedia's Online Media Planning Service

Now you have found your way to our free media planning service, let us find you the right media for your advertising campaign. BuyNowMedia is a free service specialising in helping small and medium sized businesses find the best media opportunities available to reach your target audience without the long drawn out process that this would normally entail.

We have tried to keep it as short as possible, we know you are busy people, and therefore, request that you fill in the six sections with enough information that will allow us to source the relevant media for you from our media partners. It should take no more than 10 minutes and could prove to be the best 10 minutes ever spent.

There are so many marketing options to choose from. How do you know which one’s right for you? BuyNowMedia takes the headache out of the decision, helping you choose the best options for your market, budget and desired outcome. Whatever marketing your business requires, we have the expertise to advise you, whether it’s out-of-home, radio, TV, ambient, online, newspaper or magazine advertising.

Based on information you provide, the BuyNowMedia planning team will not only locate the best providers and the best marketing fields for you, whether that’s press, digital media, TV, outdoor, radio or magazines, but also advise you on the type of campaign that would be best. It could be that you need to increase brand awareness with event marketing, drive sales with direct response advertising, or generate targeted traffic to your website through an online campaign. Whatever your requirements, BuyNowMedia can make it happen.

We’re confident that our experience within industries as diverse as radio, digital and outdoor advertising will enable us to deliver a campaign plan with which you will be 100% happy. Should you want to go ahead with our proposal, we will even organise everything for you, including confirming and booking the media for you. We can also help with the creative for the campaign should you need.

BuyNowMedia offers a media planning service that helps businesses such as yours, find the best way to get your message out to their target audience. It’s fast and free, allowing you to bypass the time consuming and costly process that media planning and consultation normally entails.

We know you’re busy, so we’ve tried to keep the process a short as possible. Simply complete the six stages below and we’ll have enough information to source relevant information from our various media partners, creating a marketing solution that fits your business perfectly.

Alternatively, if you’d prefer to contact one of the team directly, feel free to call the media planning team on 020 7478 2400 or email us at mediaplanning@buynowmedia.com and we’ll discuss your needs in person. It could be the most profitable five minutes you’ve ever spent.

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For more information on BuyNowMedia
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Planning Considerations

Your Details:

Please fill out your contact details below and click on the "next" arrow.

Your full contact details must be filled in below

Company name:

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Campaign:

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Background

Please include a short paragraph with an overview of your company including any recent advertising history you may have done

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Core Objectives

What are you looking to achieve with this campaign?

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Marketplace Dynamics

Who are your main competitors in both advertising and sales terms and is there anything that may change dramatically in the competitive marketplace in the near future that may impact on your business?

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Targeting

Who is your target audience?

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Planning Considerations

Are there any issues you would like BuyNowMedia to address in our planning process? Are there any key learnings from previous activity (good or bad)? What regions of the UK are you looking to target? When do you want this campaign to run? Do you have any preferences on which media you wish to use? What is your budget?

By pressing submit you agree to BuyNowMedia discussing your media requirements with media owners and contacting you with our results.

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References

Radio Advertising Space

Radio Advertising is one of the more traditional methods in advertising. Radio still remains to be an effective medium of advertisement. Even with the internet and iPods, some people still religiously listen to the radio. That is why, depending on your target audience buying a radio advertising space is still a good investment these days. Since it is still an investment, buying radio advertising space should be given proper planning and thought.

Will radio advertising cost much? Spaces or time slots for such will vary in price. The most expensive ones are times from mornings around 5-10 and in the afternoons which is usually around 3 until 7 pm because companies believe that this is the time when people are in their cars going to work or coming from work.

But in radio advertising you should also choose the correct radio stations. There are radio stations that cater to different age groups as well as gender. Radio stations also cater to different lifestyles. Some stations concentrate on giving mellow tracks to audience while another may play heavy rock tracks. You must know your target audience before you buy a radio advertising space from a particular radio station, you might be advertising for a less interested audience, and this will be a huge waste of money.

So how frequently should your advertisement be aired? As much as and as long as your budget can afford you to do so. Remember that radio listeners can be very fickle and they have tendency to flip through different stations just to catch their favorite songs and not have to listen to long advertisements. Advertising is a subtle form of brainwash. In buying a radio advertising space, you should try to have a number of commercials per day which is played most at a certain time when people are mostly likely to tune it the station at that time. Aside from that, you should try to lengthen your radio advertising space. This means that you should try to advertise for more than a month before you can expect to get results. Don’t just advertise for a week and end everything, no brainwashing will happen by then! If you are still trying to establish yourself and you choose radio as your medium for advertisement, then it is wise that you aim to have a radio advertising space that allows as many commercials aired in a day and those commercials run for a longer time.

How many radio stations should you get radio advertising space from? That calls for a qualified answer, if you can’t afford to have two or more stations, then you should carefully plot and find the best radio station that will deliver your message to the correct audience.

One of the things to remember about radio advertising spaces is that your advertisement should be made for easier recall for the audience. It should be short but very effective for them or else, all the planning will go to waste.

Careful planning and strategies will make your radio advertising space a very good business investment.

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