BuyNowMedia - Media Planning Media Planning

Welcome to BuyNowMedia's Online Media Planning Service

Now you have found your way to our free media planning service, let us find you the right media for your advertising campaign. BuyNowMedia is a free service specialising in helping small and medium sized businesses find the best media opportunities available to reach your target audience without the long drawn out process that this would normally entail.

We have tried to keep it as short as possible, we know you are busy people, and therefore, request that you fill in the six sections with enough information that will allow us to source the relevant media for you from our media partners. It should take no more than 10 minutes and could prove to be the best 10 minutes ever spent.

There are so many marketing options to choose from. How do you know which one’s right for you? BuyNowMedia takes the headache out of the decision, helping you choose the best options for your market, budget and desired outcome. Whatever marketing your business requires, we have the expertise to advise you, whether it’s out-of-home, radio, TV, ambient, online, newspaper or magazine advertising.

Based on information you provide, the BuyNowMedia planning team will not only locate the best providers and the best marketing fields for you, whether that’s press, digital media, TV, outdoor, radio or magazines, but also advise you on the type of campaign that would be best. It could be that you need to increase brand awareness with event marketing, drive sales with direct response advertising, or generate targeted traffic to your website through an online campaign. Whatever your requirements, BuyNowMedia can make it happen.

We’re confident that our experience within industries as diverse as radio, digital and outdoor advertising will enable us to deliver a campaign plan with which you will be 100% happy. Should you want to go ahead with our proposal, we will even organise everything for you, including confirming and booking the media for you. We can also help with the creative for the campaign should you need.

BuyNowMedia offers a media planning service that helps businesses such as yours, find the best way to get your message out to their target audience. It’s fast and free, allowing you to bypass the time consuming and costly process that media planning and consultation normally entails.

We know you’re busy, so we’ve tried to keep the process a short as possible. Simply complete the six stages below and we’ll have enough information to source relevant information from our various media partners, creating a marketing solution that fits your business perfectly.

Alternatively, if you’d prefer to contact one of the team directly, feel free to call the media planning team on 020 7478 2400 or email us at mediaplanning@buynowmedia.com and we’ll discuss your needs in person. It could be the most profitable five minutes you’ve ever spent.

For more information on BuyNowMedia Creative
please call 0207 7477 2269,
email creative@buynowmedia.com
or fill in the form below.

Your full contact details must be filled in below

                                   




For more information on BuyNowMedia
please call 0207 478 2400,
email admin@buynowmedia.com
or fill in the form below.



  • Your Details:

    Please fill out your contact details below and click on the "next" arrow.

    Your full contact details must be filled in below

  • Background

    Please include a short paragraph with an overview of your company including any recent advertising history you may have done

  • Core Objectives

    What are you looking to achieve with this campaign?

  • Marketplace Dynamics

    Who are your main competitors in both advertising and sales terms and is there anything that may change dramatically in the competitive marketplace in the near future that may impact on your business?

  • Targeting

    Who is your target audience?

  • Planning Considerations

    Are there any issues you would like BuyNowMedia to address in our planning process? Are there any key learnings from previous activity (good or bad)? What regions of the UK are you looking to target? When do you want this campaign to run? Do you have any preferences on which media you wish to use? What is your budget?

    By pressing submit you agree to BuyNowMedia discussing your media requirements with media owners and contacting you with our results.


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References

The Fundamentals of Outdoor Advertising

The most common way of advertising a product or service is by outdoor advertising. Gigantic billboards above buildings and prime spots in busy downtown areas are the best examples of this. It is not however limited to billboards. This may take many forms depending on the target market and on the creativity of the advertiser. Posters, benches, signs, and transit advertising or those placed on taxicabs and vehicles are other examples of this form of advertising. Whatever type it may be; these ads share common advantages and disadvantages.

The secret behind outdoor advertising is that it finds itself in the environment to get exposed to people. It takes a form of a permanent reminder to potential consumers whenever they pass by a certain outdoor ad. Compared to media based advertising such as TV or radio advertising, outdoor advertising is significantly more inexpensive. But it does not mean that its effectiveness is less than those ads that are not “outdoor”. Advertising in general mainly depends on the target market which a certain campaign is intended.


Since it is part of the everyday environment of people, outdoor advertising is assured to reach the people. It enjoys great exposure to people since it is permanent and can be readily be noticed. In this sense, outdoor advertising enjoys a "captured audience". The message is reinforced every time people pass by or drive by and read the message of the outdoor advertisement. These benefits come from the principle of “frequency” in advertising. Finding the location of your outdoor promotional sign depends also on the purpose and should work to your advantage. Putting a large billboard near your store or directly above it will drive the audience to your store and your products. Or you can do your advertising in any busy place such as public places to inform and attract a larger amount of potential customers. Since it is less expensive than the other media based types, you can maximise its benefits by expanding its size, creativity, and number.

Outdoor advertising works as glance medium. Readers may only be exposed for a few seconds to the ad. That is why messages should be brief and concise. Most of the time, people are moving. The length time of the ad is displayed does not help at all if it is located in a bad location. In outdoor advertising, the location of the message is everything. A misplaced billboard will not do any good. Since you have to make your message concise, you must focus on the creativity and artistry of the message to attract readers as there are a lot of other ads found the outdoor. In this kind of advertising, large illustrations, short bold messages and plain backgrounds will make the most effective outdoor advertising messages.

Always remember that any kind of advertising is an essential to your business and takes form of an investment. Outdoor advertising provides you wide latitude of styles to choose from and unlimited dimension as to its creativity. However, we must always remember the fundamental rules in advertising in the outdoor. Advertising should not only be considered as an ordinary business expense but an investment to your business.    

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