Outdoor Advertising; The Oldest Profession?

Outdoor advertising is the same as indoor but has a rosier glow and is in better condition. And this is despite outdoor advertising being the oldest sort of media broadcasting around. The only method of advertising known to the ancients was the word of mouth. The merchant who had wares to offer brought them to the gate of a city and there cried aloud, making the worth of his goods known to those who were entering the city, and who might be induced to turn aside and purchase them. Right up to the day when Barnum billed the towns for his three-ringed circus, the evolution in advertising has been gradual, but it has been as great as that from the anthropoid ape to P. T. Barnum himself.
As soon as printed symbols were invented the ‘adman’ made use of them to give publicity to his merchandise. We find advertisements engraved on walls and tombs, written on parchment and papyrus, and printed by the first printing presses. Although these various forms of advertising were employed, but little thought and care seem to have been expended upon them. Posters, painted signs, street-car placards, booklets, calendars, almanacs, handbills, magazine and newspaper advertising have now become forms of advertising so well established that we look upon them as a necessity, and are surprised to learn that most of them are modern innovations.
Outdoor advertising is a staple of consumer campaigns for the last century and a half and it is defying the current economic downturn. In 2007 JCDecaux, the French company whose name is below so many poster sites, showed sales growth of almost 9 per cent - well ahead of the internet-powered 6 per cent global increase in ad spending.

Advertising in public spaces - on bins, bus stops and benches - seems immune to the audience fragmentation and online competition that has been dogging print and TV. After all, these are largely captive eyeballs: cities keep on growing and longer commutes mean that consumers spend more time out of the home. Innovations such as scrolling multiple boards and backlights have reinvigorated the appeal of simple billboards.

Outdoor advertising can be very expensive, because around 80 per cent of costs are fixed and projects are highly capital-intensive: Fitting out entire office block fascias with “Wonder-Bra” models is not cheap. Such a site at Birmingham’s Bullring will cost the advertiser at least £25,000 per month rental alone.

But outdoor advertising is for everybody who has something to bring to the attention of people around them and it doesn’t have to cost the earth either. If you are self-employed be sure to take your small sandwich board and put it on view wherever you work. Have your car or van painted in your company colours with the name and contact details on all sides. The sunscreen and visors of your car are your own personal advertising site be sure to raise your audience awareness with eye-catching outside advertising.

• Auctioned Advertising Space Goes To the Winning Bidder
• TV Advertising Space; A Waste Of Space?
• Ambient media and sports
• The Non Traditional Advertisement… Ambient Media
• Maximizing Radio Advertising Space and Time
• Begin With End In Mind When Buying Discounted Advertising Space
• If You Buy Radio Space Beware of Changing Channels.
• Discounted Media Space. Don’t Shoot The Messenger!
• Buy Radio Space Effectively
• Take the Edge in Advertising, Buy Radio Space
• Radio Advertising Space
• Buying Media Space for Successful Ad Campaigns
• Making the Most Out of Discounted Advertising Space
• Buy Radio Space For Your Sales Campaign
• Ambient Media Tricks
• Hitting it big by TV ad space
• Ambient Media, The New Trend In Advertising Buying
• Exploring Alternative Media Advertising through Ambient Media
• Tips about Buying Radio Space
• You will never go wrong in TV Advertising
• Shaping and Reshaping Society through TV Advertising Space
• Advertising by TV Ad Space
• The Business End Of Media Buying.
• General Awareness About Media Buying
• Do you need to buy TV ad space?
• The Evolution of Outdoor Advertising
• How to buy TV Ad Space?
• An Effective Outdoor Advertising Campaign Will Take Your Business To Great Heights
• Auctioned Advertising is Going Going Going!
• Cinema Media Space; It is No Laughing Matter!
• Where to find Discounted Advertising Space
• Ambient media for small time players
• The New Era of Outdoor Advertising
• Radio Advertising Space, A Cost Effective Media Space
• Starting a Small Business with the Use of Radio Advertising Space
• What Auctioned Advertising Can Do
• Outdoor Advertising; The Oldest Profession?
• Radio Advertising Space; Jingle or Jangle?
• How To Get The Best Out of Online Auctioned Advertising?
• Ambient Media Is All in The Mind
• Make your business a big hit with the TV advertising space
• Buy Now Media Should Be Your First Call for Customers!
• Ambient media -popularity
• Discounted Advertising Space
• Knowing More about Auctioned Advertising
• Getting Ahead in Advertising Your Products and Services by TV Ad Space
• Mobility and Attractiveness of Outdoor Advertising: Harder to Ignore than Any Other Advertising Media
• Lead advertising by TV Ad Space to expand horizon
• Advantages of advertising by TV Ad Space
• Media Buying: All Front and No Follow Through?
• Facts about Media Buying
• Knowing the Basics of Outdoor Advertising
• Auctioned Advertising: Highest bidder gets the spot
• Getting on the Edge in Media Buying
• Discounted Media Space and the Internet
• Who Needs Cinema Media Space?
• Ambient media - popularity
• When To Buy TV Ad Space?
• Buy now media: A New Form of Advertising Scheme
• Efficient and Cost Effective Advertising with Radio Advertisement Space
• Cost Effective Promotions through Discounted Media Space
• Ambient Media is an Important Part of Advertising
• Tips on getting Discounted Advertising Space
• Media Buying: What you need to know about it
• Secrets of media buying on social websites
• Advertising Now: Buy Now Media
• Saving on Advertising Cost with Discounted Media Space
• Ambient media: The new wave
• Reaching Your Target Audience Using Television Advertising Space
• The Fundamentals of Outdoor Advertising
• Getting the Best from your Online Auctioned Advertising
• Media Buying Black Hole?
• Exploit outdoor advertising to get more customers