Media
Planning
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Welcome to BuyNowMedia's Online Media Planning Service
Now you have found your way to our free media planning service, let us find you the right media for your advertising campaign. BuyNowMedia is a free service specialising in helping small and medium sized businesses find the best media opportunities available to reach your target audience without the long drawn out process that this would normally entail.
We have tried to keep it as short as possible, we know you are busy people, and therefore, request that you fill in the six sections with enough information that will allow us to source the relevant media for you from our media partners. It should take no more than 10 minutes and could prove to be the best 10 minutes ever spent.
There are so many marketing options to choose from. How do you know which one’s right for you? BuyNowMedia takes the headache out of the decision, helping you choose the best options for your market, budget and desired outcome. Whatever marketing your business requires, we have the expertise to advise you, whether it’s out-of-home, radio, TV, ambient, online, newspaper or magazine advertising.
Based on information you provide, the BuyNowMedia planning team will not only locate the best providers and the best marketing fields for you, whether that’s press, digital media, TV, outdoor, radio or magazines, but also advise you on the type of campaign that would be best. It could be that you need to increase brand awareness with event marketing, drive sales with direct response advertising, or generate targeted traffic to your website through an online campaign. Whatever your requirements, BuyNowMedia can make it happen.
We’re confident that our experience within industries as diverse as radio, digital and outdoor advertising will enable us to deliver a campaign plan with which you will be 100% happy. Should you want to go ahead with our proposal, we will even organise everything for you, including confirming and booking the media for you. We can also help with the creative for the campaign should you need.
BuyNowMedia offers a media planning service that helps businesses such as yours, find the best way to get your message out to their target audience. It’s fast and free, allowing you to bypass the time consuming and costly process that media planning and consultation normally entails.
We know you’re busy, so we’ve tried to keep the process a short as possible. Simply complete the six stages below and we’ll have enough information to source relevant information from our various media partners, creating a marketing solution that fits your business perfectly.
Alternatively, if you’d prefer to contact one of the team directly, feel free to call the media planning team on 020 7478 2400 or email us at mediaplanning@buynowmedia.com and we’ll discuss your needs in person. It could be the most profitable five minutes you’ve ever spent.
For more information on BuyNowMedia Creative
please call 0207 7477 2269,
email creative@buynowmedia.com
or fill in the form below.
Your full contact details must be filled in below
For more information on BuyNowMedia
please call 0207 478 2400,
email admin@buynowmedia.com
or fill in the form below.
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Your Details:
Please fill out your contact details below and click on the "next" arrow.
Your full contact details must be filled in below
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Planning Considerations
Are there any issues you would like BuyNowMedia to address in our planning process? Are there any key learnings from previous activity (good or bad)? What regions of the UK are you looking to target? When do you want this campaign to run? Do you have any preferences on which media you wish to use? What is your budget?
By pressing submit you agree to BuyNowMedia discussing your media requirements with media owners and contacting you with our results.
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General Awareness About Media BuyingMedia Buying is an exceptional skill required for the marketing and advertising procedures. Companies can approach various providers who are specialists in media buying. The activity is carried out by identifying the interests of the clients and by utilising the behaviour of consumers. The popularity and quality of the programs available in media which are the platforms for media buying have a significant place in the success of media buying activity. It is advisable for the target clients to approach a professional media buyer for a promising service. The demographics of the most potential customers of a company have to be identified and the advertisements should be targeted towards them. Many successful media buying professionals operate based on the AIDA model of consumer behaviour. This model includes awareness, interest, decision and action which are the different characteristics of a consumer. Awareness amongst the consumers can be achieved by displaying the advertisements several times in the media. It is a common fact that TV and Radio channels have become competitive these days. The customers have the habit of shifting from one channel to other frequently. That is the reason why most of the media buying providers broadcasts the same advertisements in all competitive channels. Through the repeated impressions, customers are likely to show interests towards a particular product. A media buying company should be able to create a positive impression in consumer’s mind. The schedules of the programs are another attractive feature for media buying firms. The prime times of a media are very expensive and one should be able to allocate the buying times efficiently. A professional media buying firm will have the objective of reaching a vast number of consumers with a limited cost. The fringe time of the media can also be utilised wisely, for efficient results with a low cost. These days, the popularity of most of the programs broadcasted can be identified by the rating. The ratings of the programs should also be considered whilst taking media buying decisions. Earlier, the most popular options available for media buyers were the Radio and the Television. Now internet has also evolved as a strong platform for media buyers. Today, new and a variety of innovative advertising options are followed for online media buying. A professional media buying service helps us to create and optimise advertisement campaigns, by following strategies and conducting media research. After launching the program, an analysis can be conducted to find out the popularity. Sufficient amendments in the campaign are done, based on the recommendations from media buying analysts. Activities like shifting the impression of advertisements, reducing or increasing the numbers of impressions etc. are all part of the optimisation carried out by the media buying professionals. Behavioral marketing, a common approach used by media buying professionals is very successful in understanding the minds of consumers. Professionals who have high expertise in media planning, buying and strategic consulting will be able to run the marketing campaigns successfully. The media buying strategies followed by global firms are completely different from that of the regional firms. The major challenges in international media buying activities are the cultural difference and the language. Many global media companies are successful in providing international media buying activities.
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