Media
Planning
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Welcome to BuyNowMedia's Online Media Planning Service
Now you have found your way to our free media planning service, let us find you the right media for your advertising campaign. BuyNowMedia is a free service specialising in helping small and medium sized businesses find the best media opportunities available to reach your target audience without the long drawn out process that this would normally entail.
We have tried to keep it as short as possible, we know you are busy people, and therefore, request that you fill in the six sections with enough information that will allow us to source the relevant media for you from our media partners. It should take no more than 10 minutes and could prove to be the best 10 minutes ever spent.
There are so many marketing options to choose from. How do you know which one’s right for you? BuyNowMedia takes the headache out of the decision, helping you choose the best options for your market, budget and desired outcome. Whatever marketing your business requires, we have the expertise to advise you, whether it’s out-of-home, radio, TV, ambient, online, newspaper or magazine advertising.
Based on information you provide, the BuyNowMedia planning team will not only locate the best providers and the best marketing fields for you, whether that’s press, digital media, TV, outdoor, radio or magazines, but also advise you on the type of campaign that would be best. It could be that you need to increase brand awareness with event marketing, drive sales with direct response advertising, or generate targeted traffic to your website through an online campaign. Whatever your requirements, BuyNowMedia can make it happen.
We’re confident that our experience within industries as diverse as radio, digital and outdoor advertising will enable us to deliver a campaign plan with which you will be 100% happy. Should you want to go ahead with our proposal, we will even organise everything for you, including confirming and booking the media for you. We can also help with the creative for the campaign should you need.
BuyNowMedia offers a media planning service that helps businesses such as yours, find the best way to get your message out to their target audience. It’s fast and free, allowing you to bypass the time consuming and costly process that media planning and consultation normally entails.
We know you’re busy, so we’ve tried to keep the process a short as possible. Simply complete the six stages below and we’ll have enough information to source relevant information from our various media partners, creating a marketing solution that fits your business perfectly.
Alternatively, if you’d prefer to contact one of the team directly, feel free to call the media planning team on 020 7478 2400 or email us at mediaplanning@buynowmedia.com and we’ll discuss your needs in person. It could be the most profitable five minutes you’ve ever spent.
For more information on BuyNowMedia Creative
please call 0207 7477 2269,
email creative@buynowmedia.com
or fill in the form below.
Your full contact details must be filled in below
For more information on BuyNowMedia
please call 0207 478 2400,
email admin@buynowmedia.com
or fill in the form below.
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Your Details:
Please fill out your contact details below and click on the "next" arrow.
Your full contact details must be filled in below
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Planning Considerations
Are there any issues you would like BuyNowMedia to address in our planning process? Are there any key learnings from previous activity (good or bad)? What regions of the UK are you looking to target? When do you want this campaign to run? Do you have any preferences on which media you wish to use? What is your budget?
By pressing submit you agree to BuyNowMedia discussing your media requirements with media owners and contacting you with our results.
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Discounted Media Space. Don’t Shoot The Messenger!Why would you pay good money to promote your product or service in a newspaper or magazine and then have it discounted? Ha ha I hear you say it’s a deliberate attempt at humour by confusing the anaphoric reference. It’s not the message that is discounted by the reader but the price of the discounted media space by the newspaper. Yes cheap laughs and cheap advertising but be sure to get your anaphoric references right if you are going to use discounted media space. Hopefully this dry cleaner (yes it’s a real advert) did not pay the full asking price for their awful media space filler. It may have raised a few eyebrows but probably not many new customers. “Tired of cleaning yourself? Let me do it. 'Remnant newspaper advertising' is the more traditional term for discounted media space, although newspapers prefer the term, 'standby.' The idea is similar to standby airline tickets where you seek to fill a seat that opens up at the last minute or that hasn’t been booked ahead of time. There are many specialist media companies around that generate large discounts on newspaper display adverts, making them an attractive option for direct response advertisers. An average discount of up to 80% off the open rate is possible, so you pay 20 cents on the pound. Oops I’ve done it again! Sort those references if you can be bothered. There is no guarantee of any specific discount, but large economies are possible with a flexible media plan. Discounted media space is available more often than you might think. Daily newspapers publish every day (no really?), even with unsold ad space. They may have added pages to cover a late-breaking story, or maybe an advertiser pulled out at the last minute. Whatever the reason, the papers don't have time to find an advertiser, negotiate a price and get the advert materials. They run whatever is on hand. Usually, it's a self-promotion. Media companies offer your advert in advance so the papers have them on hand should a space open up. If they like the offer, they run the advert. You have no real control over when your advert appears. The newspapers decide what adverts to run and where to run them. The discount is really for loss of control. You can have some but you'll have to raise your offer price or accept fewer insertions, what is called the placement ratio. Discounted media space is available in all newspapers across the country, but some standby advertisers get their best results from the low-circulation, small-market papers. Adverts can be offered to any newspaper in the country, but daily newspapers work best because they have to publish every day (doh!). Discounted media space works best with display adverts. On a per inch basis, ‘classifieds’ are the most expensive adverts in the paper, and you can upgrade to more effective display adverts for not that much more. Don’t look for colour either because discount newspaper advertising works best when only the space is in play. Marketing your products and services is a complex and expensive business and discounted media space can get you the same results as more expensive advertising. Never accept the open rate on offer, always negotiate is the bottom line (doh!).
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