Media
Planning
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Welcome to BuyNowMedia's Online Media Planning Service
Now you have found your way to our free media planning service, let us find you the right media for your advertising campaign. BuyNowMedia is a free service specialising in helping small and medium sized businesses find the best media opportunities available to reach your target audience without the long drawn out process that this would normally entail.
We have tried to keep it as short as possible, we know you are busy people, and therefore, request that you fill in the six sections with enough information that will allow us to source the relevant media for you from our media partners. It should take no more than 10 minutes and could prove to be the best 10 minutes ever spent.
There are so many marketing options to choose from. How do you know which one’s right for you? BuyNowMedia takes the headache out of the decision, helping you choose the best options for your market, budget and desired outcome. Whatever marketing your business requires, we have the expertise to advise you, whether it’s out-of-home, radio, TV, ambient, online, newspaper or magazine advertising.
Based on information you provide, the BuyNowMedia planning team will not only locate the best providers and the best marketing fields for you, whether that’s press, digital media, TV, outdoor, radio or magazines, but also advise you on the type of campaign that would be best. It could be that you need to increase brand awareness with event marketing, drive sales with direct response advertising, or generate targeted traffic to your website through an online campaign. Whatever your requirements, BuyNowMedia can make it happen.
We’re confident that our experience within industries as diverse as radio, digital and outdoor advertising will enable us to deliver a campaign plan with which you will be 100% happy. Should you want to go ahead with our proposal, we will even organise everything for you, including confirming and booking the media for you. We can also help with the creative for the campaign should you need.
BuyNowMedia offers a media planning service that helps businesses such as yours, find the best way to get your message out to their target audience. It’s fast and free, allowing you to bypass the time consuming and costly process that media planning and consultation normally entails.
We know you’re busy, so we’ve tried to keep the process a short as possible. Simply complete the six stages below and we’ll have enough information to source relevant information from our various media partners, creating a marketing solution that fits your business perfectly.
Alternatively, if you’d prefer to contact one of the team directly, feel free to call the media planning team on 020 7478 2400 or email us at mediaplanning@buynowmedia.com and we’ll discuss your needs in person. It could be the most profitable five minutes you’ve ever spent.
For more information on BuyNowMedia Creative
please call 0207 7477 2269,
email creative@buynowmedia.com
or fill in the form below.
Your full contact details must be filled in below
For more information on BuyNowMedia
please call 0207 478 2400,
email admin@buynowmedia.com
or fill in the form below.
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Your Details:
Please fill out your contact details below and click on the "next" arrow.
Your full contact details must be filled in below
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Planning Considerations
Are there any issues you would like BuyNowMedia to address in our planning process? Are there any key learnings from previous activity (good or bad)? What regions of the UK are you looking to target? When do you want this campaign to run? Do you have any preferences on which media you wish to use? What is your budget?
By pressing submit you agree to BuyNowMedia discussing your media requirements with media owners and contacting you with our results.
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Begin With End In Mind When Buying Discounted Advertising SpaceImagine you are the managing director of a company and you want to push up your sales revenue. You know you need to get more people looking at your website and visiting your showroom but you only have a limited budget for advertising. Discounted advertising space sounds like something you could use. But only as long as the discounted advertising space comes at price that can be more than recouped in sales revenue. Discounted advertising space is space in say newspapers, magazines or on broadcast media that doesn’t have a buyer and the timeslot is closing in on the expiry time. It is just like standby fares on an airline where it is better to get some money rather than have the seat left empty. Successful advertising i.e.; where lookers turn into buyers, is dependent on ensuring that your advert is seen by the right people at the right time. Targeted advertising is undoubtedly what gets the best results. For a campaign to work well you need it to be seen by people that are likely to respond. This is Great advice isn’t it? These are obviously true generalizations but what use are they to the first time buyer of advertising? How can our MD of a widget making company take advantage of discounted advertising space when their expertise is in widgets not buying discount advertising? The best advise is to begin with where they are and what they want to achieve and then work their way towards what is a good price for them to pay and what is the ‘walk away’ price, above which they just look elsewhere. So for example our widget seller wants a 20% sales increase over the next 3 months. They know from years of successful trading that for every 10 visitors to their website or showroom 3 on average go away having parted with cash. A key question for any advertiser before they buy advertising space is do they have more than enough stock and or production capacity to meet the predicted surge in demand. Wouldn’t that be a waste of money to achieve your advertising goal but have to disappoint the new customers? Talking of customers, the advertiser is the expert in the subject of what kind of person buys their widgets. So always begin with a description of your client in advertising demographic terms i.e. age, gender, economic status stage of life and so on. Then when those two ducks, widget supply and widget customer, are in a row you can go in search of advertising media and space that talks to them at the right time. No matter how discounted the advertising space is, if it’s at a time or in a place where your customers aren’t then it isn’t a bargain. So imagine you know with certainty that x number of your target customers typically read a certain newspaper and you can buy discounted advertising space in that paper. Of the x number who see your advert y number will visit your website or showroom and 30% of y will buy your widgets. Is this likely to give you your target 20% sales revenue increase? The only duck left for you to put in the row is how much of your profit margin will you pay to acquire that space? The maximum amount you are willing to pay for discounted advertising space is your walk away price. If you can buy it for less than this price, then all well and good. Sit back and let the good tills roll.
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