BuyNowMedia - Media Planning Media Planning

Welcome to BuyNowMedia's Online Media Planning Service

Now you have found your way to our free media planning service, let us find you the right media for your advertising campaign. BuyNowMedia is a free service specialising in helping small and medium sized businesses find the best media opportunities available to reach your target audience without the long drawn out process that this would normally entail.

We have tried to keep it as short as possible, we know you are busy people, and therefore, request that you fill in the six sections with enough information that will allow us to source the relevant media for you from our media partners. It should take no more than 10 minutes and could prove to be the best 10 minutes ever spent.

There are so many marketing options to choose from. How do you know which one’s right for you? BuyNowMedia takes the headache out of the decision, helping you choose the best options for your market, budget and desired outcome. Whatever marketing your business requires, we have the expertise to advise you, whether it’s out-of-home, radio, TV, ambient, online, newspaper or magazine advertising.

Based on information you provide, the BuyNowMedia planning team will not only locate the best providers and the best marketing fields for you, whether that’s press, digital media, TV, outdoor, radio or magazines, but also advise you on the type of campaign that would be best. It could be that you need to increase brand awareness with event marketing, drive sales with direct response advertising, or generate targeted traffic to your website through an online campaign. Whatever your requirements, BuyNowMedia can make it happen.

We’re confident that our experience within industries as diverse as radio, digital and outdoor advertising will enable us to deliver a campaign plan with which you will be 100% happy. Should you want to go ahead with our proposal, we will even organise everything for you, including confirming and booking the media for you. We can also help with the creative for the campaign should you need.

BuyNowMedia offers a media planning service that helps businesses such as yours, find the best way to get your message out to their target audience. It’s fast and free, allowing you to bypass the time consuming and costly process that media planning and consultation normally entails.

We know you’re busy, so we’ve tried to keep the process a short as possible. Simply complete the six stages below and we’ll have enough information to source relevant information from our various media partners, creating a marketing solution that fits your business perfectly.

Alternatively, if you’d prefer to contact one of the team directly, feel free to call the media planning team on 020 7478 2400 or email us at mediaplanning@buynowmedia.com and we’ll discuss your needs in person. It could be the most profitable five minutes you’ve ever spent.

For more information on BuyNowMedia Creative
please call 0207 7477 2269,
email creative@buynowmedia.com
or fill in the form below.

Your full contact details must be filled in below

                                   




For more information on BuyNowMedia
please call 0207 478 2400,
email admin@buynowmedia.com
or fill in the form below.



  • Your Details:

    Please fill out your contact details below and click on the "next" arrow.

    Your full contact details must be filled in below

  • Background

    Please include a short paragraph with an overview of your company including any recent advertising history you may have done

  • Core Objectives

    What are you looking to achieve with this campaign?

  • Marketplace Dynamics

    Who are your main competitors in both advertising and sales terms and is there anything that may change dramatically in the competitive marketplace in the near future that may impact on your business?

  • Targeting

    Who is your target audience?

  • Planning Considerations

    Are there any issues you would like BuyNowMedia to address in our planning process? Are there any key learnings from previous activity (good or bad)? What regions of the UK are you looking to target? When do you want this campaign to run? Do you have any preferences on which media you wish to use? What is your budget?

    By pressing submit you agree to BuyNowMedia discussing your media requirements with media owners and contacting you with our results.


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References

Advertising Now: Buy Now Media

Buy now media is one of the effective advertising styles nowadays. People are always busy with work, school and other important things that they do not have any more time to look for and compare products in the market. That is where buy now media comes in. Buy now media is an advertising style which basically includes the phrase “buy now” together with the product description and usually has a lower price compared to similar products in the market. This is considered a media because it reaches to the attention of a potential customer and attracts more than the ordinary product description and price tag.

Buy now media works by creating in the mind of a shopper that a certain product is offered at its best price. The shopper need not to go around to the whole store to find similar product because the product tagged as “buy now” accompanied with usually a lower price seems to be the buy in the eyes of the shopper. That’s actually how any kind of media works: to send a message to an audience with a certain purpose. The purpose of buy now media is to convince the potential buyer to stop looking for other products, because the best deal is already in front of them.

This advertising style works best in department stores and groceries where there is space for special offers and buy now media can easily find its place here. It is also important to place your buy now media ahead of other products. It may be placed near the entrance of a store, cashier or in the front shelf.
 
Buy now media is also used to sell old stocks in lower prices. Since every product in the market depreciate in value through time, its price decreases as well. By using buy now media, older stocks can still be sold even new models or new stocks are already available in the market. It also sends a message to the shopper that the item marked with “buy now” has only limited stocks and supply may run out anytime. Media is indeed an effective marketing tool.

However, buy now media must not be misused. Traders and businessmen must not use buy now media just to dispose of defective products or products which are already expired. This will destroy the positive effect of buy now media and the buying public might think that every product using buy now media is substandard or below quality standards. If buyers experience that items sold by using buy now media do not meet their needs or do not satisfy them, they might not buy at all any product advertising using buy now media. In effect, it will affect other products that are using this advertising technique properly. Bigger problems will rise when confusion is created in the minds of the buying public.

As any other advertising technique, buy now media must only be used within arms length in order to protect other products, the advertising industry and the buying public. People must also make sure that products sold using buy now media have good quality in order to avoid further post-sales problems.      

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