BuyNowMedia - Media Planning Media Planning

Welcome to BuyNowMedia's Online Media Planning Service

Now you have found your way to our free media planning service, let us find you the right media for your advertising campaign. BuyNowMedia is a free service specialising in helping small and medium sized businesses find the best media opportunities available to reach your target audience without the long drawn out process that this would normally entail.

We have tried to keep it as short as possible, we know you are busy people, and therefore, request that you fill in the six sections with enough information that will allow us to source the relevant media for you from our media partners. It should take no more than 10 minutes and could prove to be the best 10 minutes ever spent.

There are so many marketing options to choose from. How do you know which one’s right for you? BuyNowMedia takes the headache out of the decision, helping you choose the best options for your market, budget and desired outcome. Whatever marketing your business requires, we have the expertise to advise you, whether it’s out-of-home, radio, TV, ambient, online, newspaper or magazine advertising.

Based on information you provide, the BuyNowMedia planning team will not only locate the best providers and the best marketing fields for you, whether that’s press, digital media, TV, outdoor, radio or magazines, but also advise you on the type of campaign that would be best. It could be that you need to increase brand awareness with event marketing, drive sales with direct response advertising, or generate targeted traffic to your website through an online campaign. Whatever your requirements, BuyNowMedia can make it happen.

We’re confident that our experience within industries as diverse as radio, digital and outdoor advertising will enable us to deliver a campaign plan with which you will be 100% happy. Should you want to go ahead with our proposal, we will even organise everything for you, including confirming and booking the media for you. We can also help with the creative for the campaign should you need.

BuyNowMedia offers a media planning service that helps businesses such as yours, find the best way to get your message out to their target audience. It’s fast and free, allowing you to bypass the time consuming and costly process that media planning and consultation normally entails.

We know you’re busy, so we’ve tried to keep the process a short as possible. Simply complete the six stages below and we’ll have enough information to source relevant information from our various media partners, creating a marketing solution that fits your business perfectly.

Alternatively, if you’d prefer to contact one of the team directly, feel free to call the media planning team on 020 7478 2400 or email us at mediaplanning@buynowmedia.com and we’ll discuss your needs in person. It could be the most profitable five minutes you’ve ever spent.

For more information on BuyNowMedia Creative
please call 0207 7477 2269,
email creative@buynowmedia.com
or fill in the form below.

Your full contact details must be filled in below

                                   




For more information on BuyNowMedia
please call 0207 478 2400,
email admin@buynowmedia.com
or fill in the form below.



  • Your Details:

    Please fill out your contact details below and click on the "next" arrow.

    Your full contact details must be filled in below

  • Background

    Please include a short paragraph with an overview of your company including any recent advertising history you may have done

  • Core Objectives

    What are you looking to achieve with this campaign?

  • Marketplace Dynamics

    Who are your main competitors in both advertising and sales terms and is there anything that may change dramatically in the competitive marketplace in the near future that may impact on your business?

  • Targeting

    Who is your target audience?

  • Planning Considerations

    Are there any issues you would like BuyNowMedia to address in our planning process? Are there any key learnings from previous activity (good or bad)? What regions of the UK are you looking to target? When do you want this campaign to run? Do you have any preferences on which media you wish to use? What is your budget?

    By pressing submit you agree to BuyNowMedia discussing your media requirements with media owners and contacting you with our results.


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References

Auctioned Advertising is Going Going Going!

Online auctioned advertising is the latest opportunity for small to medium sized enterprises (SMEs) to save money in the esoteric world of media buying. Online is also the place for media outlets to deal directly with advertisers and cut out the middlemen costs. Of course it requires both sellers and buyers to know exactly what they are offering and looking for. Take the example of a local radio station in the Scottish Highlands and Islands that put airtime up as auctioned advertising space on eBay.

The radio station that is operated on a volunteer basis made a number of airtime slots available via auction to the highest bidder. It was an experiment and they were looking for a buyer who has a product or service supplied in the area that the station broadcasts to and who may have thought that radio advertising was beyond their means or somehow inappropriate for their business.

It is a completely new way of doing direct business for the radio station and could be the seed of whole new selling category on the auction site.
 
There is another website that is specifically designed for the auctioning of all kinds of media spots which may also be a good starting point for SMEs that think media buying is something other larger companies do. At adsbay.co.uk media shoppers can take part in “Dutch auctions”. This is where the site has lots of units; say commercial radio sponsorships, for sale. The would be advertisers put in their top bid and how many units they want to buy. Of course the highest bidder goes away with their full number of units but the next highest bidders get any units that are still available. Advertisers can bid several times on the same unit.

This online media market is developing rapidly and properly with the five star feedback and comments available to both sides in all deals. The hardest thing for an entrepreneur, with no specialist knowledge on media buying, is working out the true value of any particular media unit. Online auctioned advertising solves this problem with the ‘watch this item’ facility. If they spot an item of interest and it’s going for a reasonable price they step in at the last minute with winning bid. They can even be notified of items of interest with an ‘auction watch’ facility. Enter a string of text, say “Tyne Tees TV” and if that string pops up in any sellers offering the interested buyer will be invited to take a closer look.

Online media auction sites are closed communities in the sense that you cannot participate without registering first. Once registered however the ‘members area’ allows you to track all aspects of your media buying status. This means bids that you are involved or interested in and the status and history of each individual auction.

So if you are an SME advertiser or would be advertiser take a close look at auctioned advertising and remember you are the expert one the crucial field, the field of your own needs and requirements and available resources.

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