BuyNowMedia - Media Planning Media Planning

Welcome to BuyNowMedia's Online Media Planning Service

Now you have found your way to our free media planning service, let us find you the right media for your advertising campaign. BuyNowMedia is a free service specialising in helping small and medium sized businesses find the best media opportunities available to reach your target audience without the long drawn out process that this would normally entail.

We have tried to keep it as short as possible, we know you are busy people, and therefore, request that you fill in the six sections with enough information that will allow us to source the relevant media for you from our media partners. It should take no more than 10 minutes and could prove to be the best 10 minutes ever spent.

There are so many marketing options to choose from. How do you know which one’s right for you? BuyNowMedia takes the headache out of the decision, helping you choose the best options for your market, budget and desired outcome. Whatever marketing your business requires, we have the expertise to advise you, whether it’s out-of-home, radio, TV, ambient, online, newspaper or magazine advertising.

Based on information you provide, the BuyNowMedia planning team will not only locate the best providers and the best marketing fields for you, whether that’s press, digital media, TV, outdoor, radio or magazines, but also advise you on the type of campaign that would be best. It could be that you need to increase brand awareness with event marketing, drive sales with direct response advertising, or generate targeted traffic to your website through an online campaign. Whatever your requirements, BuyNowMedia can make it happen.

We’re confident that our experience within industries as diverse as radio, digital and outdoor advertising will enable us to deliver a campaign plan with which you will be 100% happy. Should you want to go ahead with our proposal, we will even organise everything for you, including confirming and booking the media for you. We can also help with the creative for the campaign should you need.

BuyNowMedia offers a media planning service that helps businesses such as yours, find the best way to get your message out to their target audience. It’s fast and free, allowing you to bypass the time consuming and costly process that media planning and consultation normally entails.

We know you’re busy, so we’ve tried to keep the process a short as possible. Simply complete the six stages below and we’ll have enough information to source relevant information from our various media partners, creating a marketing solution that fits your business perfectly.

Alternatively, if you’d prefer to contact one of the team directly, feel free to call the media planning team on 020 7478 2400 or email us at mediaplanning@buynowmedia.com and we’ll discuss your needs in person. It could be the most profitable five minutes you’ve ever spent.

For more information on BuyNowMedia Creative
please call 0207 7477 2269,
email creative@buynowmedia.com
or fill in the form below.

Your full contact details must be filled in below

                                   




For more information on BuyNowMedia
please call 0207 478 2400,
email admin@buynowmedia.com
or fill in the form below.



  • Your Details:

    Please fill out your contact details below and click on the "next" arrow.

    Your full contact details must be filled in below

  • Background

    Please include a short paragraph with an overview of your company including any recent advertising history you may have done

  • Core Objectives

    What are you looking to achieve with this campaign?

  • Marketplace Dynamics

    Who are your main competitors in both advertising and sales terms and is there anything that may change dramatically in the competitive marketplace in the near future that may impact on your business?

  • Targeting

    Who is your target audience?

  • Planning Considerations

    Are there any issues you would like BuyNowMedia to address in our planning process? Are there any key learnings from previous activity (good or bad)? What regions of the UK are you looking to target? When do you want this campaign to run? Do you have any preferences on which media you wish to use? What is your budget?

    By pressing submit you agree to BuyNowMedia discussing your media requirements with media owners and contacting you with our results.


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References

Ambient Media is an Important Part of Advertising

It was in the year 1999 that ambient media started appearing as an integral part of British media jargon.

However, today it is a very standard term in the field of advertising that refers to any form of advertising found in non-standard, outdoor mediums. Some popular forms of ambient media are the messages you find behind car park receipts and on the hanging straps of railway carriages.

Other forms of ambient media include advertising techniques where images are projected on the sides of buildings and slogans found on gas bags of hot air balloons. So it can be said that everyday things that a person may come across in day to day activities is used as a medium for ambient advertising.

It is basically the objects that carry the advertisement that is referred to as ambient media whilst the person using this form of advertisement is called an ambient advertiser.
Ambient advertising is used with other forms of traditional media

It was during the peak of popularity of ambient music that ambient media became popular. At that time, ambient music was a form of electronic textures that helped in creating a certain mood or atmosphere. It was from then onwards that the term ambient was used to relate to things in the immediate environment.

Ambient media is basically used with mainstream forms of traditional media or as a stand alone activity. To ensure that you have a successful ambient media, you have to choose the best form of media format available in the market, and use it with effective messages to get your message across.

The most popular options or formats for ambient media today are billboards and posters. Once you have found the right format for your ambient advertising, and have started your promotion, you find that ambient media is indeed an effective form of advertisement.

There are a few reasons attributed to the growth of ambient media; which includes its general versatility in advertising, how it can cater to precise audience targeting, a reduction in other forms of traditional media and a growth and demand in point of sale communications.
Ambient advertising is very effective in getting messages across.

When compared to other forms of advertisement, it has been found that ambient media is effective in getting a message across to consumers. Moreover, it caters to a better top of mind recall in a targeted audience. With this, advertisers find it easy to maintain all the brand awareness that was started by other advertisers.

With ambient advertising, it is possible for one to create mass attention either in central locations or with direct interaction with other consumers in their day to day activities.

However to many critics, ambient advertising has the seeds to its own destruction as once a style in ambient media is used and copied, that style loses its specialty and becomes unique to the public. Once ambient media ceases to surprise the public, its effect is lost.

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