BuyNowMedia - Media Planning Media Planning

Welcome to BuyNowMedia's Online Media Planning Service

Now you have found your way to our free media planning service, let us find you the right media for your advertising campaign. BuyNowMedia is a free service specialising in helping small and medium sized businesses find the best media opportunities available to reach your target audience without the long drawn out process that this would normally entail.

We have tried to keep it as short as possible, we know you are busy people, and therefore, request that you fill in the six sections with enough information that will allow us to source the relevant media for you from our media partners. It should take no more than 10 minutes and could prove to be the best 10 minutes ever spent.

There are so many marketing options to choose from. How do you know which one’s right for you? BuyNowMedia takes the headache out of the decision, helping you choose the best options for your market, budget and desired outcome. Whatever marketing your business requires, we have the expertise to advise you, whether it’s out-of-home, radio, TV, ambient, online, newspaper or magazine advertising.

Based on information you provide, the BuyNowMedia planning team will not only locate the best providers and the best marketing fields for you, whether that’s press, digital media, TV, outdoor, radio or magazines, but also advise you on the type of campaign that would be best. It could be that you need to increase brand awareness with event marketing, drive sales with direct response advertising, or generate targeted traffic to your website through an online campaign. Whatever your requirements, BuyNowMedia can make it happen.

We’re confident that our experience within industries as diverse as radio, digital and outdoor advertising will enable us to deliver a campaign plan with which you will be 100% happy. Should you want to go ahead with our proposal, we will even organise everything for you, including confirming and booking the media for you. We can also help with the creative for the campaign should you need.

BuyNowMedia offers a media planning service that helps businesses such as yours, find the best way to get your message out to their target audience. It’s fast and free, allowing you to bypass the time consuming and costly process that media planning and consultation normally entails.

We know you’re busy, so we’ve tried to keep the process a short as possible. Simply complete the six stages below and we’ll have enough information to source relevant information from our various media partners, creating a marketing solution that fits your business perfectly.

Alternatively, if you’d prefer to contact one of the team directly, feel free to call the media planning team on 020 7478 2400 or email us at mediaplanning@buynowmedia.com and we’ll discuss your needs in person. It could be the most profitable five minutes you’ve ever spent.

For more information on BuyNowMedia Creative
please call 0207 7477 2269,
email creative@buynowmedia.com
or fill in the form below.

Your full contact details must be filled in below

                                   




For more information on BuyNowMedia
please call 0207 478 2400,
email admin@buynowmedia.com
or fill in the form below.



  • Your Details:

    Please fill out your contact details below and click on the "next" arrow.

    Your full contact details must be filled in below

  • Background

    Please include a short paragraph with an overview of your company including any recent advertising history you may have done

  • Core Objectives

    What are you looking to achieve with this campaign?

  • Marketplace Dynamics

    Who are your main competitors in both advertising and sales terms and is there anything that may change dramatically in the competitive marketplace in the near future that may impact on your business?

  • Targeting

    Who is your target audience?

  • Planning Considerations

    Are there any issues you would like BuyNowMedia to address in our planning process? Are there any key learnings from previous activity (good or bad)? What regions of the UK are you looking to target? When do you want this campaign to run? Do you have any preferences on which media you wish to use? What is your budget?

    By pressing submit you agree to BuyNowMedia discussing your media requirements with media owners and contacting you with our results.


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References

Ambient Media, The New Trend In Advertising Buying

Advertisements use different methods for popularity. Ambient media in advertisements refers to any unusual medium which are utilised by the advertisers apart from the traditional platforms used for marketing.  Advertisers opt for ambient media, when the traditional channels are found to be not successful enough in creating impact on consumers. Ambient media can be any objects which are the carriers of advertisements. Some of the common examples are the pizza boxes, beer mats, car park tickets, sandwich bags, hot air balloons etc. All these objects contain notice or announcements about a particular product.

Ambient advertisements are aimed at precise consumers. Ambient media campaigns are the most popular amongst the alternative advertisement strategies. This form of advertisements can attract a mass audience at a centralised location. Public places are often the most active destinations for ambient advertisements. Most of the advertisers choose the ambient media for popularity whilst considering the cost of the traditional modes of advertisements. Lots of competitions are seen in buying media space and that is one of the reasons for many advertisers to turn attention towards alternative advertising methods. Mobile commercials like cars, taxis and buses have become hot spots in ambient media advertising. Ambient ads can appear anywhere like store floors, washroom buildings, gas pumps, on elevator paths, and park benches with the aim of getting maximum consumer attention.

A remarkable increase in the popularity of using ambient media in advertisements has been visible in the recent years. Ambient media advertisements attract lots of consumers due to its great emphasis on surprise, creativity and humour. These type of advertisements concentrate on targeted consumers and hence the actions and decisions from them are favourable to the advertisers. The symbols and pictures are used extensively in ambient media advertisements so that less processing and communicating time is taken to convey the message. Many highly creative ambient media advertisers use a wonderful combination of pictures, colours and texts to get the quick attraction of consumers.

In ambient media advertisements, the importance is given to promote the brand name. The locations for placing the advertisements are chosen such that the consumers are in a state of mind to buy the message. Ambient media advertisers should respect the consumer’s interests.  There are some instants and locations where people want to enjoy special moments of their life and where they wish to be free of any commercial messages.

There are many media firms which provide ambient media advertisements. The services include designing and posting interior posters which are commonly seen in public places like service stations and rest rooms. Ambient media advertisements are excellent choice for communicating messages to the daily life of consumers. Most of the people spend majority of their time in outdoors. Hence ambient media can be any objects which are commonly used by a consumer. It is common that we can find ads on the back of receipts and parking tickets. Ambient media, a deviated form from the conventional advertisements is very effective to help in your business get noticed. Unlike the conventional advertising methods, an ambient media advertisement doesn’t need a big budget for the execution.

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