BuyNowMedia - Media Planning Media Planning

Welcome to BuyNowMedia's Online Media Planning Service

Now you have found your way to our free media planning service, let us find you the right media for your advertising campaign. BuyNowMedia is a free service specialising in helping small and medium sized businesses find the best media opportunities available to reach your target audience without the long drawn out process that this would normally entail.

We have tried to keep it as short as possible, we know you are busy people, and therefore, request that you fill in the six sections with enough information that will allow us to source the relevant media for you from our media partners. It should take no more than 10 minutes and could prove to be the best 10 minutes ever spent.

There are so many marketing options to choose from. How do you know which one’s right for you? BuyNowMedia takes the headache out of the decision, helping you choose the best options for your market, budget and desired outcome. Whatever marketing your business requires, we have the expertise to advise you, whether it’s out-of-home, radio, TV, ambient, online, newspaper or magazine advertising.

Based on information you provide, the BuyNowMedia planning team will not only locate the best providers and the best marketing fields for you, whether that’s press, digital media, TV, outdoor, radio or magazines, but also advise you on the type of campaign that would be best. It could be that you need to increase brand awareness with event marketing, drive sales with direct response advertising, or generate targeted traffic to your website through an online campaign. Whatever your requirements, BuyNowMedia can make it happen.

We’re confident that our experience within industries as diverse as radio, digital and outdoor advertising will enable us to deliver a campaign plan with which you will be 100% happy. Should you want to go ahead with our proposal, we will even organise everything for you, including confirming and booking the media for you. We can also help with the creative for the campaign should you need.

BuyNowMedia offers a media planning service that helps businesses such as yours, find the best way to get your message out to their target audience. It’s fast and free, allowing you to bypass the time consuming and costly process that media planning and consultation normally entails.

We know you’re busy, so we’ve tried to keep the process a short as possible. Simply complete the six stages below and we’ll have enough information to source relevant information from our various media partners, creating a marketing solution that fits your business perfectly.

Alternatively, if you’d prefer to contact one of the team directly, feel free to call the media planning team on 020 7478 2400 or email us at mediaplanning@buynowmedia.com and we’ll discuss your needs in person. It could be the most profitable five minutes you’ve ever spent.

For more information on BuyNowMedia Creative
please call 0207 7477 2269,
email creative@buynowmedia.com
or fill in the form below.

Your full contact details must be filled in below

                                   




For more information on BuyNowMedia
please call 0207 478 2400,
email admin@buynowmedia.com
or fill in the form below.



  • Your Details:

    Please fill out your contact details below and click on the "next" arrow.

    Your full contact details must be filled in below

  • Background

    Please include a short paragraph with an overview of your company including any recent advertising history you may have done

  • Core Objectives

    What are you looking to achieve with this campaign?

  • Marketplace Dynamics

    Who are your main competitors in both advertising and sales terms and is there anything that may change dramatically in the competitive marketplace in the near future that may impact on your business?

  • Targeting

    Who is your target audience?

  • Planning Considerations

    Are there any issues you would like BuyNowMedia to address in our planning process? Are there any key learnings from previous activity (good or bad)? What regions of the UK are you looking to target? When do you want this campaign to run? Do you have any preferences on which media you wish to use? What is your budget?

    By pressing submit you agree to BuyNowMedia discussing your media requirements with media owners and contacting you with our results.


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References

Ambient Media In The Background

The media buyer from a well known chocolate company went to the Pope and offered £1,000,000 if the pontiff would change the Lord’s prayer from “give us this day our daily bread” to “give us this day our dairy milk”. This would be the ultimate in ambient media advertising. The Pope was outraged by the suggestion saying that the prayer was the word of God. OK £2,000,000 says the media buyer! Again the Pope refused saying the Lord’s prayer was surely the word of God. Not to be put off his ambient media coup the buyer says. “OK £5,000,000 is my final offer”.

Next day the Popes convenes his Cardinals to say “the good news is that the Church has come into £5,000.000. The bad news is we lost the Hovis account”.

Ambient media is a niche sector of the advertising market where product and service company names appear on all kinds of extraordinary communication spots. So it can be on the back of bus tickets, the handle of your wonky shopping trolley or in the firework display of the local school fayre.

Ambient media famously includes projecting huge images on the sides of buildings, or shaping hot air balloons into brand images. Have you seen the Cadbury Caramel Bunny? The general term for the objects that carry the advertising messages is ambient media. As a result of this new usage of the word ‘ambient’, generally used in relationship to something that is in the immediate environment, is now becoming less defined.

How effective is ambient media advertising. Novel ideas and striking presentation create brand awareness the first few time they are used but does it contain the seeds of its own destruction. Because once the approach is copied and becomes fairly common, it stops having the 'wow' factor.

Measuring the 'real' impact of Ambient Media as a product can be complicated as more often than not it takes Television & Press Coverage to attract the wider public interest. Of course advertising isn't just about increasing actual sales revenue. As any econosurmist would tell you it is also about being a barrier to entry into the market for new companies. To capture market share any new entrant to a market would have to at least match the marketing and advertising spend of the current biggest player.

Of course the beauty of ambient media is that it reaches huge audiences at the same time and plants the company brand firmly in the mind of the public without being overly pushy.

The advertising industry is intrinsically, dynamic and permanently thirsty for new ways in which to get across their messages to the consumer. It is now at a stage of development where innovative, original and exciting forms of advertising promotions are vital in order to satisfy the ever-increasing expectations of the client companies in their needs to sell their products or services. Look out for ambient media to become the vehicle of choice for those advertisers.

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