Media
Planning
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Welcome to BuyNowMedia's Online Media Planning Service
Now you have found your way to our free media planning service, let us find you the right media for your advertising campaign. BuyNowMedia is a free service specialising in helping small and medium sized businesses find the best media opportunities available to reach your target audience without the long drawn out process that this would normally entail.
We have tried to keep it as short as possible, we know you are busy people, and therefore, request that you fill in the six sections with enough information that will allow us to source the relevant media for you from our media partners. It should take no more than 10 minutes and could prove to be the best 10 minutes ever spent.
There are so many marketing options to choose from. How do you know which one’s right for you? BuyNowMedia takes the headache out of the decision, helping you choose the best options for your market, budget and desired outcome. Whatever marketing your business requires, we have the expertise to advise you, whether it’s out-of-home, radio, TV, ambient, online, newspaper or magazine advertising.
Based on information you provide, the BuyNowMedia planning team will not only locate the best providers and the best marketing fields for you, whether that’s press, digital media, TV, outdoor, radio or magazines, but also advise you on the type of campaign that would be best. It could be that you need to increase brand awareness with event marketing, drive sales with direct response advertising, or generate targeted traffic to your website through an online campaign. Whatever your requirements, BuyNowMedia can make it happen.
We’re confident that our experience within industries as diverse as radio, digital and outdoor advertising will enable us to deliver a campaign plan with which you will be 100% happy. Should you want to go ahead with our proposal, we will even organise everything for you, including confirming and booking the media for you. We can also help with the creative for the campaign should you need.
BuyNowMedia offers a media planning service that helps businesses such as yours, find the best way to get your message out to their target audience. It’s fast and free, allowing you to bypass the time consuming and costly process that media planning and consultation normally entails.
We know you’re busy, so we’ve tried to keep the process a short as possible. Simply complete the six stages below and we’ll have enough information to source relevant information from our various media partners, creating a marketing solution that fits your business perfectly.
Alternatively, if you’d prefer to contact one of the team directly, feel free to call the media planning team on 020 7478 2400 or email us at mediaplanning@buynowmedia.com and we’ll discuss your needs in person. It could be the most profitable five minutes you’ve ever spent.
For more information on BuyNowMedia Creative
please call 0207 7477 2269,
email creative@buynowmedia.com
or fill in the form below.
Your full contact details must be filled in below
For more information on BuyNowMedia
please call 0207 478 2400,
email admin@buynowmedia.com
or fill in the form below.
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Your Details:
Please fill out your contact details below and click on the "next" arrow.
Your full contact details must be filled in below
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Planning Considerations
Are there any issues you would like BuyNowMedia to address in our planning process? Are there any key learnings from previous activity (good or bad)? What regions of the UK are you looking to target? When do you want this campaign to run? Do you have any preferences on which media you wish to use? What is your budget?
By pressing submit you agree to BuyNowMedia discussing your media requirements with media owners and contacting you with our results.
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When Should You Buy TV Advertising Space?No doubt, the most effective way to reach a target audience is to buy TV advertising space. Millions of people can be reached when a product or service is advertised on television. Naturally, the amount of potential consumers you reach depends highly on the coverage area and the television channel or channels you advertise on. Other media such as radio, magazine or newspaper, are good reliable advertising sources, but dollar for dollar, if you buy TV advertising space it produces more effective results. With newspaper and magazine you use text and sometimes pictures. Your ad can easily be ignored or passed over while viewing other information that is more eye catching. Radio is often believed to be a step above print media, because it adds the element of sound and consumers are attracted to the message with a voice. When you purchase TV advertising space, the strength of sound and picture advertising is intensified and the visual aspect usually helps with attracting more customers. Should you buy TV advertising space because your competitors do? Or should you buy it because it worked wonders for the beauty shop around the corner? There is constant change in the advertising industry, especially with the supply side of the market pertaining to TV ad space. You have to be absolutely sure that if you buy TV advertising space, your message will reach your target audience and if you have no means of effectively measuring the impact of your advertising message, you probably should look at another medium for you ad campaign. Being able to track or measure the response when you buy TV advertising space is the key. There are two ways to buy TV advertising space. Direct response and Brand advertising. Larger well-known companies that continually build awareness for their product or service usually use brand advertising. Think of Coca-Cola or Verizon Wireless. Their commercials have catchy tunes or funny scenarios that stick in you head and you identify or recognize their products with the sound of a jingle or an audio asking, “ Can you hear me now?” Direct response advertising is powerful and requires a response from your target audience in the form of a purchase, request for information, or for the consumer to contact you. You immediately know if it is working or not. You buy TV advertising space, your commercials are on the air, and you obtain purchases or requests for information. But the best part is you know if your ad is working, or if it is a flop. If you buy TV advertising space, make sure it is a direct response ad and you have the ability to test your ad. At the bare minimum, know at least how many consumers responded and how may sales you received from your efforts. You need to know how many of the people that responded to your offer actually converted into real profit producing sales. Unfortunately, there is no magic formula that can determine when it is a good time to buy TV advertising space. Compared to other advertising media, the risk is higher so you really need to have a good direct response ad that you can accurately measure the results. To ensure a successful ad campaign, find yourself a good media company and let their professional media buyers work with you to buy TV advertising space for your business.
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