Media
Planning
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Welcome to BuyNowMedia's Online Media Planning Service
Now you have found your way to our free media planning service, let us find you the right media for your advertising campaign. BuyNowMedia is a free service specialising in helping small and medium sized businesses find the best media opportunities available to reach your target audience without the long drawn out process that this would normally entail.
We have tried to keep it as short as possible, we know you are busy people, and therefore, request that you fill in the six sections with enough information that will allow us to source the relevant media for you from our media partners. It should take no more than 10 minutes and could prove to be the best 10 minutes ever spent.
There are so many marketing options to choose from. How do you know which one’s right for you? BuyNowMedia takes the headache out of the decision, helping you choose the best options for your market, budget and desired outcome. Whatever marketing your business requires, we have the expertise to advise you, whether it’s out-of-home, radio, TV, ambient, online, newspaper or magazine advertising.
Based on information you provide, the BuyNowMedia planning team will not only locate the best providers and the best marketing fields for you, whether that’s press, digital media, TV, outdoor, radio or magazines, but also advise you on the type of campaign that would be best. It could be that you need to increase brand awareness with event marketing, drive sales with direct response advertising, or generate targeted traffic to your website through an online campaign. Whatever your requirements, BuyNowMedia can make it happen.
We’re confident that our experience within industries as diverse as radio, digital and outdoor advertising will enable us to deliver a campaign plan with which you will be 100% happy. Should you want to go ahead with our proposal, we will even organise everything for you, including confirming and booking the media for you. We can also help with the creative for the campaign should you need.
BuyNowMedia offers a media planning service that helps businesses such as yours, find the best way to get your message out to their target audience. It’s fast and free, allowing you to bypass the time consuming and costly process that media planning and consultation normally entails.
We know you’re busy, so we’ve tried to keep the process a short as possible. Simply complete the six stages below and we’ll have enough information to source relevant information from our various media partners, creating a marketing solution that fits your business perfectly.
Alternatively, if you’d prefer to contact one of the team directly, feel free to call the media planning team on 020 7478 2400 or email us at mediaplanning@buynowmedia.com and we’ll discuss your needs in person. It could be the most profitable five minutes you’ve ever spent.
For more information on BuyNowMedia Creative
please call 0207 7477 2269,
email creative@buynowmedia.com
or fill in the form below.
Your full contact details must be filled in below
For more information on BuyNowMedia
please call 0207 478 2400,
email admin@buynowmedia.com
or fill in the form below.
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Your Details:
Please fill out your contact details below and click on the "next" arrow.
Your full contact details must be filled in below
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Planning Considerations
Are there any issues you would like BuyNowMedia to address in our planning process? Are there any key learnings from previous activity (good or bad)? What regions of the UK are you looking to target? When do you want this campaign to run? Do you have any preferences on which media you wish to use? What is your budget?
By pressing submit you agree to BuyNowMedia discussing your media requirements with media owners and contacting you with our results.
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Television Advertising: Lights, Camera, Action!Television advertising offers movement, color, sound and action – all at the same time. It’s exciting to think that everyone will see your product or service by advertising on television. But will everyone see the ad, just because you bought TV spots? Not necessarily. Is it important and relevant that everyone see the TV spots? Not necessarily. Television advertising, like radio advertising, has specific audiences for each program presented. With cable advertising it could be a specific audience that watches the entire station. All sports channels generally have much higher percentages of men who watch than women. All female-oriented channels generally have a higher percentage of women watching than men. In today’s television programming, there are some very specific segments of the market who view very specific television programs or stations and the television advertising rep should be able to communicate those clearly. Is your product sold to women ages 18-25? If so, the TV ad rep can tell you which programs these young women view, and during which times of the day, and what channels you should advertise on to reach this audience segment. Is your product sold designed for children, but parents will be buying, influenced by the child? There is plenty of programming for children who will probably be supervised by parents, so you can reach one group or both. Television, like radio, monitors viewing habits and rates the percentage of the market viewing at any given time. Each percentage of the total market is called a rating point. The higher the ratings of a program, the higher the cost per spot will be to the advertiser. Spots can be purchased very inexpensively on television but let the buyer beware – if it doesn’t reach the right audience, what difference does it make how low priced the spots are sold to you? If you get a great deal on spots for products geared to women but the spots are placed on television stations or during programs that have a high male audience, is it really a good deal? The answer is simply “no.” Television costs more to produce than radio. Using professional talent is more expensive to produce than using the owner of the business. Is it worth it? The answer is usually “yes,” because most of us aren’t actors or professional speakers or on-air talent. Is it worth appearing in your own commercials if it actually makes your business look worse? No, never. Too many times egos get involved, and while you might like seeing yourself on TV, will everyone else enjoy the experience as much as you, and more importantly, are you the best pitch person for broadcast, or would someone else (a professional actor) be better? Again, most of the time this is best left to professionals. You can spend a lot of money on television advertising but if the ads aren’t effective in getting more customers or making more sales, is it really money well spent? Television advertising, like all forms of media, is only truly effective if it gets the desired response. Make decisions regarding television advertising carefully so it has the opportunity to work for your business.
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